Game Taco

Head of Marketing

Game Taco

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own paid acquisition strategy across Google, Meta, TikTok, affiliates, display, and other emerging channels.
  • Standardize creative testing frameworks, bring rigor to spend allocation and payback modeling, and shift from channel optimization to portfolio management.
  • Define lifecycle stages and segmentation models.
  • Build structured retention playbooks, design promotional and tournament calendars tied to revenue goals, and improve personalization across email, push, in-app messaging, and SMS to increase player LTV.
  • Clarify WorldWinner’s positioning in the skill-based real money category.
  • Align creative messaging, acquisition strategy, and product experience.
  • Establish consistent brand voice and guidelines.
  • Work closely to analytics to develop dashboards and reporting frameworks that translate complex data into clear business insights.
  • Partner with Finance to ensure disciplined ROI measurement and forecasting.
  • Assess and evolve team structure, introduce clear accountability and KPIs, mentor high-potential marketers, and hire selectively to fill capability gaps.
  • Build a culture of ownership and performance transparency.

Requirements

  • 8–12 years of experience in growth, performance marketing, or marketing leadership roles.
  • Proven experience professionalizing or scaling a marketing function.
  • Deep fluency in LTV/CAC, cohort analysis, and payback modeling.
  • Hands-on experience managing multi-million-dollar acquisition budgets across Google, Meta, and other paid channels.
  • Strong CRM/lifecycle ownership experience in mobile, gaming, or consumer tech environments.
  • Demonstrated team leadership and organizational design experience.
  • Excellent analytical, communication, and executive presentation skills.
  • Experience operating in EBITDA-focused environments.
  • Preferred - Background in skill gaming, mobile gaming, or adjacent competitive categories.
Benefits
  • Exciting, creative, and fun industry where you can make a measurable impact.
  • Collaborative and inclusive work environment.
  • Comprehensive subsidized medical, dental, and vision coverage with paid parental leave options.
  • 5% company 401(k) match with immediate vesting.
  • Generous time off and flexible hours to support work-life balance.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid acquisition strategycreative testing frameworksspend allocationpayback modelinglifecycle stagessegmentation modelsretention playbookspersonalizationLTV/CACcohort analysis
Soft Skills
team leadershiporganizational designanalytical skillscommunication skillsexecutive presentation skillsmentoringaccountabilityperformance transparency