Game Taco

Strategy

• Develop WorldWinner’s strategy across various social platforms including, but not limited to: Facebook, TikTok, YouTube, Twitter, Instagram, Kick, Discord, and Reddit.
• Identify opportunities for the brand to engage in wider cultural conversations and engagement trends.
• Discover the latest topics and trends on social.
• Provide social strategy support for game launches, new features, and integrated marketing efforts.
• Manage content production strategy, ideation, and briefing for influencers, freelancers, agencies, etc.
• Experiment with new content formats and viral mechanics to drive engagement.
• Maintain up-to-date list of influencers in key areas and develop a shortlist of potential influencers in line with key topics to amplify reach and engagement.
• Analyze and report on content and program performance data to drive continuous improvement and optimization.

Social Strategy Manager

Marketing

• Create stunning visual content using digital design tools.
• Design clean, engaging layouts for marketing materials.
• Format creative assets for multiple platforms.
• Edit short-form videos for ads and social media.
• Use AI tools to speed up content creation and ideation.
• Research competitor ads across social platforms and report key trends.
• Assist in brainstorming concepts for ads and social posts.
• Coordinate with stakeholders and self-manage tasks.
• Delegate tasks to juniors on a per-project basis.

Senior Marketing Artist

Video Editor

• Create visual content using digital design tools
• Design clean, engaging layouts for marketing materials
• Format creative assets for multiple platforms
• Edit short-form videos for ads and social media
• Use AI tools to speed up content creation and ideation
• Research competitor ads across social platforms and report key trends
• Assist in brainstorming concepts for ads and social posts

Marketing Artist – Video Editor Intern

Chief Marketing Officer

• Own paid acquisition strategy across Google, Meta, TikTok, affiliates, display, and other emerging channels.
• Standardize creative testing frameworks, bring rigor to spend allocation and payback modeling, and shift from channel optimization to portfolio management.
• Define lifecycle stages and segmentation models.
• Build structured retention playbooks, design promotional and tournament calendars tied to revenue goals, and improve personalization across email, push, in-app messaging, and SMS to increase player LTV.
• Clarify WorldWinner’s positioning in the skill-based real money category.
• Align creative messaging, acquisition strategy, and product experience.
• Establish consistent brand voice and guidelines.
• Work closely to analytics to develop dashboards and reporting frameworks that translate complex data into clear business insights.
• Partner with Finance to ensure disciplined ROI measurement and forecasting.
• Assess and evolve team structure, introduce clear accountability and KPIs, mentor high-potential marketers, and hire selectively to fill capability gaps.
• Build a culture of ownership and performance transparency.

Social Strategy Manager

Senior Marketing Artist

Marketing Artist – Video Editor Intern

Head of Marketing