Galileo Learning

Marketing

• Report to the CEO and lead a small marketing team to drive revenue strategy and optimize the full marketing funnel
• Manage media, Field Marketing, and conversion efforts targeting families across ~75–100 parent-pay camp locations with annual launch and promotion plans
• Drive acquisition through full-funnel strategies: performance marketing, zero-click content, social engagement, audience-building, and owned channels
• Build brand distinctiveness and salience via content, engagement, and community presence
• Deploy customer and market intelligence to inform new-site acquisition, growth planning, and local tactics
• Own website content and performance (lead gen and enrollment) across B2C and B2B business lines
• Manage all critical customer communications including engagement, program logistics, and renewal
• Support growth of Galileo X (B2B) offering full-service summer enrichment and curriculum licensing
• Lead Marketing (~3–4), Revenue/Enrollment (~2–3 + seasonal) teams and manage external agencies
• Define and manage KPIs; contribute to executive leadership, influence strategy, culture, and staff development

Vice President, Marketing