Galaxy

Performance Marketing

• Execute GalaxyOne’s performance marketing strategy across paid digital channels including search, display, social, programmatic, and affiliates to drive efficient growth and acquisition.
• Develop full-funnel media plans that balance brand visibility with direct response efficiency, optimizing campaigns for key business outcomes such as client acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV).
• Partner with internal teams including product, data, design, compliance, and finance to align performance marketing initiatives with company objectives and regulatory standards.
• Launch and scale new channels. We’re just getting started and this role is pivotal to building out GalaxyOne’s growth foundation.
• Collaborate with external agencies and media partners to manage budgets, negotiate buys, and ensure best-in-class execution across all digital campaigns.
• Implement a test-and-learn framework, leveraging A/B testing, attribution modeling, and advanced analytics to identify growth opportunities and refine targeting and messaging strategies.
• Analyze data and performance trends to uncover insights, optimize spend, and communicate results to leadership with clarity and strategic recommendations.
• Bridge brand and growth marketing, ensuring that all paid initiatives reflect GalaxyOne’s mission, voice, and premium positioning in the market.

Performance Marketing Manager