Link Building & Digital PR Lead
GAIN
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Own link building and digital PR strategy for key accounts, defining KPIs, roadmaps and test plans aligned to client organic visibility and commercial objectives
- Lead the planning and delivery of digital PR and link‑earning campaigns that secure high‑quality, relevant coverage and backlinks from authoritative publishers, journalists and partners in multiple markets
- Partner with the outreach team to prioritise targets, refine prospecting processes and ensure outreach quality, personalisation and follow‑through at scale
- Collaborate with the content team to brief and shape data‑led, newsworthy or creative assets (e.g. reports, tools, interactive content) that naturally attract links
- Work with web dev and design teams to scope and deliver technically feasible, on‑brand campaign pages and interactive experiences that support link‑earning and user engagement
- Monitor backlink profiles, coverage, rankings and traffic using SEO and analytics platforms, translating results into clear insights and optimisation plans for clients and internal teams
- Maintain and grow relationships with key journalists, publishers, influencers and partners to create ongoing link and story opportunities
- Support and help drive new business by contributing digital PR and link‑building insight, ideas, forecasts and case studies to pitches, RFPs and proposals
- Take responsibility for the growth and development of the link building and digital PR service, including revenue performance, productising best practice and identifying new opportunities
- Continuously refine processes, tooling and ways of working across outreach, content, design and dev to increase efficiency, margin and client value
- Contribute to wider agency thought leadership by sharing campaign results, insights and viewpoints internally and externally where appropriate
Requirements
- 3–4 years’ agency-side experience in digital PR/link building, managing multiple campaigns or clients simultaneously, ideally including some multi-market work
- Proven record of earning high-quality editorial links and coverage from relevant, authoritative sites, evidenced by clear campaign examples/portfolio
- Hands-on experience planning and delivering outreach campaigns end to end: ideation, prospecting, pitching, follow-up, reporting and optimisation
Benefits
- Private Medical Insurance
- BUPA Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octopus EV Scheme
- Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
link buildingdigital PRSEOanalyticscampaign planningoutreach campaignsreportingoptimisationcontent creationdata analysis
Soft skills
collaborationcommunicationrelationship managementstrategic thinkingproblem solvingcreativitypersonalisationproject managementleadershipinsight generation