Senior Marketing Specialist – Knowledge Management
Gahagan and Bryant Associates, Inc.
full-time
Posted on:
Location Type: Office
Location: Lenexa • Kansas • United States
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Job Level
About the role
- Facilitate the implementation, training, and adoption of Unanet CRM across all affiliate companies.
- Develop and document best practices, workflows, and usage guidelines to ensure consistent and effective system use.
- Maintain high-quality data by overseeing the entry and accuracy of opportunity, project, personnel, and client records.
- Conduct ongoing data cleansing and ensure alignment between Unanet, the accounting/ERP systems and the marketing shared drive.
- Provide proactive user support and training, especially for seller-doers and marketing/business development teams.
- Create custom dashboards and generate reports to support pipeline visibility, opportunity tracking and strategic insights.
- Monitor and analyze system usage to identify trends, inform improvements, and maximize CRM value.
- Manage a centralized knowledge base of information on the shared marketing drive of resumes, project information, and marketing assets for reuse in proposals and pursuits.
- Provide support on proposal and qualifications responses from kickoff to submission, ensuring compliance with client requirements and brand standards.
- Act as a leader, mentor, and coach to lower-level staff, providing guidance and training.
Requirements
- Bachelors degree in communications, marketing, information systems, business administration, or a related field AND 5+ years of relevant experience OR an equivalent combination of education and experience.
- Experience with CRM (Unanet) management, marketing operations, knowledge management or related roles in the Architecture, Engineering and Construction (AEC) or professional services industry preferred.
- Demonstrated ability to manage complex databases and develop scalable workflows.
- Strong knowledge of CRM best practices and AEC industry trends.
- Highly organized and detail-oriented with a commitment to data accuracy.
- Ability to work collaboratively and independently in a fast-paced environment.
- Advanced interpersonal, communication, and presentation skills to effectively engage with diverse audiences, from employees to leadership.
- Proficiency in Adobe Creative Cloud (InDesign, Photoshop, Illustrator) and Microsoft Office Suite (Word, PowerPoint, Excel).
Benefits
- Medical, dental, and vision insurance
- Life, accident, and disability coverage
- 401(k) with company match
- Employee Assistance Program (EAP) and wellness initiatives
- Paid company holidays, floating holidays, and flexible time off
- Opportunities for training, professional growth, and advancement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM managementdata cleansingworkflow developmentdatabase managementreport generationdashboard creationdata accuracypipeline trackingknowledge managementproposal support
Soft Skills
leadershipmentoringcommunicationcollaborationorganizational skillsdetail-orientedpresentation skillsuser supporttrainingproactive problem-solving