G2

Growth Lead, Advertising

G2

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $115,000 - $150,000 per year

Job Level

Senior

About the role

  • Develop a global growth strategy that aligns with our GTM approach of PLG/PLS (digital-first, humans in the loop)
  • Lead the planning, execution, and optimization of initiatives aimed at increasing customer acquisition, activation, and retention
  • Partner cross-functionally to connect the dots and remove roadblocks across the entire GTM motion and keep partners in Product, Customer Success and Sales aligned and accountable
  • Direct ownership of planning, execution and outcomes for Growth campaigns, including lifecycle emails, 1:1 nurture sequences, in-app notifications and nudges
  • Run, measure and optimize campaigns to improve conversion, activation and upsell performance
  • Collaborate with Product Marketing and Product to fine-tune messaging, targeting, and delivery
  • Design, operationalize and maintain an end-to-end customer journey for Advertising, including upgrades to subscription products
  • Outline the desired customer and business outcomes at each step of the journey, define success success metrics and PQL signals, prioritizing in-app self-serve, then digital touch-points (including testing new AI tools), and strategically adding human intervention when required
  • Partner with RevOps to implement comprehensive tracking and measurement frameworks across the entire journey to understand performance, ensuring data is accurate and insights actionable for continuous improvement
  • Measure full funnel performance and adjust execution to ensure the achievement of our company goals
  • Use data and learnings to inform strategic adjustments
  • Utilize analytics (including product, marketing and sales) to prioritize growth initiatives and measure campaign effectiveness
  • Work closely with the VP/GM to ensure alignment between Growth efforts and overall business objectives
  • Provide regular updates on progress, reporting on metrics, insights, and recommendations for strategic pivots
  • Effectively communicate with leaders across Revenue and other departments for journey instrumentation and full GTM alignment

Requirements

  • A minimum of 5 years of experience growing Advertising businesses with a focus on PLG GTM
  • Proven ability to analyze and derive insights from a variety of data sources to measure effectiveness and performance of GTM motions and digital campaigns
  • Highly effective communicator and cross-functional collaborator to drive strategic alignment and execution toward business goals
  • Expertise in global growth marketing and strategic go-to-market solutions across various customer segments
Benefits
  • Flexible work
  • Ample parental leave
  • Unlimited PTO
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
growth strategycustomer acquisitioncustomer retentioncampaign optimizationdata analysisperformance measurementcustomer journey designanalyticsdigital campaignsgo-to-market solutions
Soft Skills
effective communicationcross-functional collaborationstrategic alignmentleadershipaccountabilityproblem-solvingreportinginsight generationadaptabilitystakeholder management