G&S Business Communications, a G&S Agency

Digital Marketing Director

G&S Business Communications, a G&S Agency

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $116,500 - $174,750 per year

Job Level

Lead

About the role

  • Lead the strategic direction and evolution of MorganMyers’ digital marketing capabilities across paid media, social, influencer marketing, analytics, web, SEO/GEO, and emerging platforms.
  • Serve as a senior strategic partner to clients, helping translate business goals into integrated digital marketing strategies that drive measurable results.
  • Oversee the development, execution, optimization, and reporting of complex, multi-channel digital programs across client portfolios.
  • Guide and mentor Digital Marketing Managers, Supervisors, and Specialists, fostering professional growth, accountability, and high performance.
  • Establish and refine digital best practices, frameworks, and standards to ensure consistency, quality, and scalability across teams.
  • Champion the application of Generative Engine Optimization (GEO) principles across client strategies, ensuring visibility and performance in AI-driven search and discovery environments.
  • Lead and promote the adoption of AI-powered tools and technologies to improve operational efficiency, enhance strategic insights, and elevate client deliverables—ensuring responsible use aligned with agency standards.
  • Partner with sector and pod leads to scope digital engagements, support new business efforts, and contribute to strategic proposals and pitches.
  • Oversee digital performance measurement frameworks, ensuring insights are actionable and tied to client KPIs and ROI.
  • Identify opportunities to expand digital services and capabilities that drive agency growth and client value.
  • Stay ahead of digital, media, technology, and industry trends, translating insights into forward-looking recommendations for clients and internal teams.
  • Collaborate cross-functionally with creative, analytics, PR, and account teams to deliver fully integrated marketing solutions.
  • Support resource planning, workload management, and operational efficiency within the digital team.

Requirements

  • Bachelor’s degree in marketing, communications, or a related field required
  • 10+ years of progressive digital marketing experience, preferably within an agency environment.
  • Proven leadership experience managing and developing high-performing digital teams.
  • Deep expertise across digital marketing channels including paid media, social, influencer, web, analytics, SEO, and emerging technologies.
  • Strong understanding of Generative Engine Optimization (GEO) and AI-driven marketing strategies.
  • Demonstrated success leading AI adoption to improve marketing effectiveness and operational efficiency.
  • Experience partnering directly with senior client stakeholders and influencing strategic decision-making.
  • Strong analytical skills with the ability to translate performance data into strategic recommendations.
  • Excellent communication, presentation, and storytelling skills.
  • Strategic thinker with a growth mindset and the ability to balance vision with execution.
  • Highly organized with strong judgment and the ability to manage complexity and ambiguity.
  • Collaborative, inclusive leader who builds trust and accountability across teams.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingpaid mediasocial mediainfluencer marketinganalyticsSEOGenerative Engine Optimization (GEO)AI-driven marketing strategiesperformance measurement frameworksstrategic recommendations
Soft Skills
leadershipmentoringcommunicationpresentationstorytellingstrategic thinkingorganizational skillsjudgmentcollaborationtrust building
Certifications
Bachelor’s degree in marketingBachelor’s degree in communicationsrelated field degree