Gérard Bertrand Wines

Sales

• Developing and implementing the commercial strategy across Latin America
• Managing and expanding our distributor network while identifying new business opportunities
• Building strong partnerships with importers, key accounts and premium on‑trade customers
• Accelerating the distribution and visibility of Gérard Bertrand's portfolio across all channels
• Developing dedicated strategies for our Prestige & Fine Wines portfolio
• Supporting the launch of new products, innovations and private‑label projects
• Negotiating annual business plans and promotional activities with distributors
• Identifying new regional and international key accounts
• Organising tastings, training sessions, consumer events and brand activations
• Coordinating public relations, marketing and communication initiatives with headquarters
• Hosting customers and trade partners at our estates in the South of France
• Representing Gérard Bertrand at major trade fairs, exhibitions and professional events throughout the region
• Working closely with Marketing, Communications, Supply Chain and Finance teams to ensure excellent execution
• Monitoring market trends, competitor activity and business opportunities
• Preparing regular sales forecasts, business reviews and performance reports
• Travelling extensively throughout the region to support distributors and accelerate business development.

Area Sales Manager