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Area Sales Manager
Gérard Bertrand WinesRegional Sales Manager responsible for driving growth of Gérard Bertrand's wines in Latin America. Collaborating with partners and distributors for premium wine visibility and sales development.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and implementing commercial strategies for fine wines across Latin America, with a strong focus on building partnerships and expanding distributor networks. Possesses in-depth knowledge of wine culture, particularly French wines, and the ability to execute marketing and promotional initiatives effectively.
Highest-signal resume keywords
Commercial Strategy DevelopmentDistributor Network ManagementFine Wines ExpertiseFrench Language SkillsWSET Certification
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business DevelopmentSales ForecastingMarket Trend AnalysisNegotiationEvent Organization
Soft Skills
Positive AttitudeResilienceTeam Spirit
Tools & Technologies
Marketing InitiativesPublic Relations Coordination
Certifications & Qualifications
WSET CertificationDegree in BusinessDegree in International TradeDegree in MarketingDegree in Hospitality
Industry Keywords
Wine ImportersPremium RetailersLuxury BrandsGastronomyFrench Art de Vivre
About the role
Key responsibilities & impact- Developing and implementing the commercial strategy across Latin America
- Managing and expanding our distributor network while identifying new business opportunities
- Building strong partnerships with importers, key accounts and premium on‑trade customers
- Accelerating the distribution and visibility of Gérard Bertrand's portfolio across all channels
- Developing dedicated strategies for our Prestige & Fine Wines portfolio
- Supporting the launch of new products, innovations and private‑label projects
- Negotiating annual business plans and promotional activities with distributors
- Identifying new regional and international key accounts
- Organising tastings, training sessions, consumer events and brand activations
- Coordinating public relations, marketing and communication initiatives with headquarters
- Hosting customers and trade partners at our estates in the South of France
- Representing Gérard Bertrand at major trade fairs, exhibitions and professional events throughout the region
- Working closely with Marketing, Communications, Supply Chain and Finance teams to ensure excellent execution
- Monitoring market trends, competitor activity and business opportunities
- Preparing regular sales forecasts, business reviews and performance reports
- Travelling extensively throughout the region to support distributors and accelerate business development.
Requirements
What you’ll need- Established network of wine importers and premium retailers across Latin America
- Experience with fine wines and luxury brands
- Knowledge of French wines and wine culture
- French language skills
- Degree in Business, International Trade, Marketing or Hospitality
- WSET or equivalent wine education
- Passion for gastronomy, wine and the French art de vivre
- Positive attitude, resilience and strong team spirit
Benefits
Comp & perks- Health insurance
- Flexible working hours
- Professional development opportunities