G-P

Product Marketing Manager

G-P

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $119,200 - $149,000 per year

About the role

  • In this role, you will play a key role in crafting compelling messaging and strategies to drive business impact for G-P’s global employment platform.
  • Lead product launches and design marketing strategies that drive feature adoption and engagement.
  • Partnering with cross-functional teams across Product Management, Marketing, and Sales, you will ensure alignment and collaboration to achieve measurable success.
  • Build a deep understanding of G-P’s customers, their pain points, and their goals.
  • Develop compelling, differentiated value propositions.
  • Act as the voice of the customer, ensuring all marketing efforts are rooted in empathy and understanding.
  • Leverage market research to understand trends, customer needs, and competitive dynamics in global hiring and emerging technologies.
  • Use insights to inform product positioning, messaging, and go-to-market strategies.
  • Plan and execute product launches, ensuring alignment across Product Management, Sales, and Marketing teams.
  • Design and lead launch product campaigns to drive awareness and adoption of new features.
  • Monitor launch performance and gather feedback to refine future launch strategies.
  • Design and refine marketing strategies to promote feature usage.
  • Collaborate with brand, demand, and partner teams to support co-marketing efforts, brand campaigns, product campaigns, and partner promotions.
  • Contribute to broader marketing initiatives to reinforce G-P’s leadership in the global employment category.
  • Develop high-impact marketing collateral, including sales guides, product blogs, videos, and white papers.

Requirements

  • A Bachelor’s Degree or equivalent
  • 5+ years in B2B SaaS Product Marketing: Proven track record in product launches, messaging, and driving feature adoption.
  • Strategic Insight: Ability to turn market, customer, and competitive data into actionable GTM strategies.
  • Technical Translation: Exceptional storytelling skills with the ability to turn complex features into customer-centric value propositions.
  • Product Launches: Experience planning product campaigns that drive both market excitement and measurable product usage.
  • Data-Driven Optimization: Proficient in using analytics and benchmarking to measure campaign success and pivot strategies.
  • Modern GTM Knowledge: Familiarity with AI tech and strategies for improving efficiency.
  • Cross-Functional Leadership: Ability to align Product, Sales, and Marketing teams toward a shared vision.
  • High-Growth Agility: An entrepreneurial 'owner' mindset with the organizational skills to manage multiple priorities in a fast-paced environment.
  • Presentation Abilities: Robust communication, presentation and interpersonal skills, including comfort presenting virtually to large audiences.
Benefits
  • Generous paid parental leave
  • Flexible time off
  • Spending accounts
  • Medical insurance
  • Dental insurance
  • Vision insurance
  • Sabbatical after 5 years and more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS Product Marketingproduct launchesmessagingfeature adoptionmarket researchdata-driven optimizationanalyticsbenchmarkinggo-to-market strategiesAI technology
Soft Skills
strategic insightstorytellingcross-functional leadershiporganizational skillsentrepreneurial mindsetcommunication skillspresentation skillsinterpersonal skillsempathycollaboration
Certifications
Bachelor’s Degree