Fyxer AI

Lifecycle Manager, CRM

Fyxer AI

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £65,000 - £80,000 per year

About the role

  • Run a continuous test-and-learn programme across lifecycle — A/B tests, segmentation experiments, send-time tests, copy variants — always with a clear hypothesis and a commercial read on results.
  • Build and execute lifecycle campaigns from activation and onboarding through to retention and expansion, across both our prosumer and B2B audiences.
  • Manage our CRM tool setup — workflows, sequences, segmentation, lead scoring — and keep it running reliably and scalably as we grow.
  • Use data to understand where users drop off, where engagement is highest, and where the biggest commercial opportunities sit. Act on what you find.
  • Collaborate closely with Marketing, Sales, and Growth Eng to keep lifecycle campaigns timely, relevant, and joined up across the customer journey.
  • Report on campaign impact clearly and regularly, focused on commercial outcomes and what we’re doing differently as a result.

Requirements

  • Have 4–7 years of hands-on lifecycle experience
  • Are genuinely proficient in HubSpot: you can build workflows and sequences from scratch, not just edit what someone else set up
  • Have worked in B2B — or in a D2C or consumer business with a complex, multi-stage customer lifecycle (freemium, subscription, product-led growth)
  • Are commercially wired — you care about pipeline, conversion, and revenue, not just open rates and send volumes
  • Are comfortable operating without a fully-formed playbook and can make good decisions under ambiguity
  • Know how to design a clean experiment, read the results, and turn them into clear next actions
  • Write well and take care with messaging — you understand that lifecycle is part craft
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
A/B testingsegmentationlifecycle campaignslead scoringdata analysisworkflow designcopywritingexperiment designcommercial analysis
Soft Skills
collaborationcommunicationdecision makingproblem solvingadaptability