FYUL

Paid Marketing Manager

FYUL

full-time

Posted on:

Location Type: Hybrid

Location: Cincinnati • Ohio • United States

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About the role

  • Lead and develop paid marketing at Snow Commerce with the goal of increasing revenue from paid channels such as Google, Amazon, Facebook, TikTok, affiliate marketing and other channels as assigned
  • Drive the vision for the paid marketing team and develop/update internal processes, including planning, budget management, QA, measurement and analysis in a way that is efficient with resources and effective at driving revenue
  • Develop strategies, implement and optimize paid campaigns on channels such as Google, Amazon, Facebook, TikTok, affiliate marketing, retargeting and other channels as needed
  • Manage paid marketing budgets using Snow Commerce’s proprietary budget management platform to ensure all campaigns meet their budget and performance targets
  • Perform budget reconciliation as needed to ensure client budgets stay on target
  • Determine the most effective marketing mix to drive the most revenue for each client
  • Ensures proper conversion tracking is set for clients and works with the UX team on any necessary fixes
  • Develops incremental budget recommendations using historical data or trend analysis, complete with expected results and a pitch to clients
  • Monitor analytics and produce insightful monthly and ad hoc reports as needed
  • Present these reports to clients while also fielding questions about the results
  • Leverage data from multiple data sources, including ad platforms, Google Analytics, Shopify, and third-party platforms as needed to understand the customer journey and make strategic recommendations for constant improvement
  • Develop a/b testing plans
  • Advise the Snow Commerce design team to produce quality ad creative
  • Write ad copy and produce simple creative images and videos as needed
  • Work with internal and client teams on approvals as needed
  • Lead, train, coach and manage a team of paid marketing strategists
  • Ensure effective training and task delegation that develop their skill set while ensuring the work is completed and delivered on time
  • Manage organic marketing programs as needed once trained to do so
  • Work closely with teammates and clients, establishing strong communication practices.

Requirements

  • 3-4 years minimum experience in at least two of the following paid channels: Google, Facebook, Amazon, TikTok or affiliate marketing
  • Must be able to demonstrate an advanced understanding of managing these channels during the interview process
  • BA/BSc in Marketing or related field
  • Proven ability to focus on the day-to-day but also the big picture
  • Ecommerce experience is a plus
  • Agency experience is also a plus
  • Experience in management is a plus
  • Self-starter with the ability to self-teach if necessary
  • Proficiency with analytic tools such as Google Analytics
  • Team player with excellent communication skills
  • Ability to maintain excellent colleague and client relationships.
Benefits
  • Health, dental, vision, and life insurance
  • Unlimited PTO
  • 401k with company match
  • Personal and professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid marketingcampaign optimizationbudget managementconversion trackingA/B testingad copywritingdata analysistrend analysisecommerce marketingteam management
Soft Skills
communicationleadershipteamworkself-starterproblem-solvingclient relationship managementtrainingcoachingtime managementstrategic thinking
Certifications
BA/BSc in Marketingrelated field degree