FusionHit

SEO, Lead Generation Analyst

FusionHit

full-time

Posted on:

Location Type: Remote

Location: Colombia

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Job Level

Senior

About the role

  • Conduct regular website audits to ensure technical health and SEO best practices.
  • Perform keyword research to guide content strategy and page optimization.
  • Improve website performance, crawlability, and Core Web Vitals.
  • Monitor organic rankings, traffic, and conversions, reporting progress monthly.
  • Plan, execute, and optimize Google Ads (SEM) campaigns to drive qualified traffic and leads.
  • Conduct keyword analysis to align paid and organic search strategies.
  • Track ROI and conversion performance across both channels.
  • Manage monthly budgets and continuously test ad creatives and targeting.
  • Report on paid vs. organic results to identify the most cost-effective growth opportunities.
  • Collaborate with writers and designers to produce high-quality, SEO-driven content.
  • Plan and maintain a keyword-based content calendar.
  • Optimize existing pages and blogs to improve rankings and engagement.
  • Research and propose new content opportunities to attract and convert leads.
  • Set up and maintain dashboards to track SEO, traffic, and lead generation KPIs.
  • Provide insights to improve website conversion rates and overall marketing ROI.
  • Conduct competitor and market research to identify trends and opportunities.
  • Run A/B tests on landing pages to improve form submissions and demo requests.
  • Suggest UX and content improvements based on data.
  • Support paid campaigns with keyword insights and landing page optimization.
  • Once FusionHit’s app launches, lead App Store Optimization (ASO) initiatives.
  • Research mobile keywords, optimize app descriptions, and track rankings in stores.

Requirements

  • BS/MS in Marketing, Business, Communications, or a related field.
  • 4+ years of hands-on experience in SEO, content optimization, or growth marketing.
  • Strong technical SEO skills: site audits, crawl analysis, indexing, metadata, and Core Web Vitals.
  • Experience with keyword research, on-page optimization, and link-building strategies.
  • Proficiency with SEO and analytics tools (Google Search Console, GA4, Ahrefs, SEMrush, Screaming Frog, Looker Studio, etc.).
  • Ability to analyze data, create actionable reports, and communicate insights clearly.
  • Understanding of conversion rate optimization (CRO) and user journey optimization.
  • Excellent English communication skills (C1 preferred, strong B2 may be considered).
  • Self-starter attitude with the ability to work independently and collaborate across teams.
  • Must reside and have work authorization in Latin America.
  • Must be available to work with significant overlap with Mountain Standard Time (MST).
Benefits
  • 100% Remote – work from anywhere in Latin America.
  • Private Medical Insurance.
  • Personal and Professional Development Courses & Certifications.
  • Flexible Schedule.
  • 3 Sick Days per year.
  • Birthday Off.
  • Extra Days for Special Occasions.
  • Team Building Meal Reimbursement.
  • Equipment Provided.
  • Monthly Recognitions and Rewards.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOkeyword researchcontent optimizationgrowth marketingtechnical SEOsite auditscrawl analysisconversion rate optimizationA/B testingApp Store Optimization
Soft skills
data analysisreportingcommunicationcollaborationself-starterindependent workinsight generationcreativityproblem-solvingadaptability
Certifications
BS in MarketingMS in MarketingBS in BusinessMS in BusinessBS in CommunicationsMS in Communications