FusionHit

Lead Generation

• Conduct regular website audits to ensure technical health and SEO best practices.
• Perform keyword research to guide content strategy and page optimization.
• Improve website performance, crawlability, and Core Web Vitals.
• Monitor organic rankings, traffic, and conversions, reporting progress monthly.
• Plan, execute, and optimize Google Ads (SEM) campaigns to drive qualified traffic and leads.
• Conduct keyword analysis to align paid and organic search strategies.
• Track ROI and conversion performance across both channels.
• Manage monthly budgets and continuously test ad creatives and targeting.
• Report on paid vs. organic results to identify the most cost-effective growth opportunities.
• Collaborate with writers and designers to produce high-quality, SEO-driven content.
• Plan and maintain a keyword-based content calendar.
• Optimize existing pages and blogs to improve rankings and engagement.
• Research and propose new content opportunities to attract and convert leads.
• Set up and maintain dashboards to track SEO, traffic, and lead generation KPIs.
• Provide insights to improve website conversion rates and overall marketing ROI.
• Conduct competitor and market research to identify trends and opportunities.
• Run A/B tests on landing pages to improve form submissions and demo requests.
• Suggest UX and content improvements based on data.
• Support paid campaigns with keyword insights and landing page optimization.
• Once FusionHit’s app launches, lead App Store Optimization (ASO) initiatives.
• Research mobile keywords, optimize app descriptions, and track rankings in stores.

SEO, Lead Generation Analyst