Funzy

Growth Marketing Manager – France

Funzy

full-time

Posted on:

Location Type: Remote

Location: France

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About the role

  • You are our “Entrepreneur in Residence” for France
  • Your goal: make Funzy the leading brand for play furniture in the French market
  • You will build structures, test, optimize and scale
  • You are responsible for growth
  • Performance & Creative Strategy interface to our Meta ad agency
  • Brief new creatives based on German bestsellers
  • Culturally adapt creatives for the French market
  • Proactively identify new content needs
  • Analyze hooks, creatives and campaign structures
  • Build and execute email campaigns (Klaviyo)
  • Establish a structured CRM for France
  • Identify and onboard initial strategic partners and influencers
  • Ensure our Shopify store is not only translated but fully localized
  • Optimize the user journey and conversion rate
  • Adapt product descriptions, ad copy and email flows
  • Ensure a consistent brand experience
  • Daily analysis of core KPIs (ROAS, CPA, hook rate)
  • Derive clear, actionable recommendations
  • Report directly to the CEO
  • Independently handle customer support in the initial phase
  • Identify customer pain points
  • Create SOPs for future team structures
  • Document all processes as the basis for scaling
  • Full KPI ownership for ROAS and new customer acquisition in France
  • Ensure flawless, market-appropriate customer touchpoints
  • Build a scalable growth playbook
  • Prepare and structure a future local team

Requirements

  • Fluent French and German; native French preferred
  • 2–3 years of experience in performance marketing, ideally in a D2C or e‑commerce environment
  • Strong understanding of Meta Ads, creatives and conversion optimization
  • Experience with Shopify and email marketing tools (e.g., Klaviyo)
  • Analytical mindset and data-driven decision making
  • High level of ownership and an entrepreneurial mindset
  • Willingness to work hands-on and support operational tasks
Benefits
  • Insight into the exciting world of a fast-growing e‑commerce startup with significant scope to shape things
  • Direct collaboration with one of the founders
  • An inspiring company culture driven by innovation, flat hierarchies, direct communication and fast decision-making
  • Modern working setup: entitlement to a shared office desk, MacBook, flexible hours and the option to work from home
  • Memorable team events that strengthen cohesion and provide variety
  • Attractive employee discounts for you and exclusive perks for family & friends
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingconversion optimizationemail marketingdata analysisKlaviyoShopifycampaign analysiscreative strategycustomer acquisitionuser journey optimization
Soft Skills
entrepreneurial mindsetanalytical mindsetownershipproactive identificationcommunicationproblem-solvingteam buildingcustomer supportadaptabilitycreativity