FunPlus

Brand Manager

• Lead the development and execution of brand strategies for our original IPs across media and formats (games, comics, podcasts, digital assets, physical goods, etc).
• Own the brand lifecycle across multiple verticals, from pitch decks to launch to live ops.
• Manage external creators, agencies, and production partners to deliver world-class content that aligns with brand tone, world, and goals.
• Collaborate with internal teams (Creative, Narrative, Production, Social Media and Community) to ensure a unified identity across all channels and expressions.
• Work with our in-house and external marketing teams to craft campaigns that expand awareness, deepen engagement, and evolve each IP’s universe.
• Design go-to-market and release strategies that treat the product itself as storytelling, merging brand and narrative into a cohesive experience.
• Conduct regular brand health checks: audience insights, performance reviews, campaign retrospectives, and translate these into actionable pivots.
• Stay ahead of the curve on trends in gaming, media, tech, and culture.
• Track new platforms and narrative formats for IP expansion.
• Coordinate with legal to safeguard IP, manage licensing, and protect long-term value.
• Cultivate a collaborative, forward-thinking, globally minded work culture, one that values ideas and execution over ego.

Senior Brand Manager, Gaming