Senior Brand Manager, Gaming

FunPlus

Brand Manager at Studio Ellipsis developing and executing strategies for original gaming IPs across media formats. Collaborating with internal and external teams to ensure unified brand identity and storytelling.

Posted 7/2/2026full-timeLisbon • 🇵🇹 PortugalSeniorWebsite

About the role

Key responsibilities & impact

Lead the development and execution of brand strategies for our original IPs across media and formats (games, comics, podcasts, digital assets, physical goods, etc).
Own the brand lifecycle across multiple verticals, from pitch decks to launch to live ops.
Manage external creators, agencies, and production partners to deliver world-class content that aligns with brand tone, world, and goals.
Collaborate with internal teams (Creative, Narrative, Production, Social Media and Community) to ensure a unified identity across all channels and expressions.
Work with our in-house and external marketing teams to craft campaigns that expand awareness, deepen engagement, and evolve each IP’s universe.
Design go-to-market and release strategies that treat the product itself as storytelling, merging brand and narrative into a cohesive experience.
Conduct regular brand health checks: audience insights, performance reviews, campaign retrospectives, and translate these into actionable pivots.
Stay ahead of the curve on trends in gaming, media, tech, and culture.
Track new platforms and narrative formats for IP expansion.
Coordinate with legal to safeguard IP, manage licensing, and protect long-term value.
Cultivate a collaborative, forward-thinking, globally minded work culture, one that values ideas and execution over ego.

Requirements

What you’ll need

5+ years of experience in brand, IP, or franchise management, ideally in entertainment, games, or media.
Demonstrated ability to lead multi-platform storytelling and brand development efforts from 0 to 1 (and beyond).
Strong creative instincts and a feel for tone, audience, and positioning.
Proven project management chops: timeline ownership, cross-functional coordination, clear reporting.
Clear communicator with high emotional intelligence and cross-cultural fluency.
Comfortable managing both macro-level strategy and micro-level execution details.
Understanding of IP law, licensing models, and brand/IP protection strategies.
Data-literate: able to interpret insights and translate them into strategy.
A deep love of narrative and a belief in the power of well-executed world-building.
Bonus: experience with transmedia publishing, early-stage IP development, or community-driven brands.
Bonus: launching and running games on Steam.

Benefits

Comp & perks

Hybrid work environment

ATS Keywords

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Hard Skills & Tools

Multi-Platform StorytellingBrand DevelopmentAudience Insights InterpretationIP Law UnderstandingLicensing ModelsTransmedia PublishingWorld-BuildingCampaign StrategyPerformance ReviewGo-To-Market Strategy

Soft Skills

Creative InstinctsClear CommunicationEmotional IntelligenceCross-Cultural FluencyCollaborative Mindset