Fulton Grace Realty

Social Media Manager

• Help lead the development of integrated, multichannel marketing strategies that drive brand awareness, agent growth, and business performance.
• Partner closely with the Director of Marketing to define quarterly and annual marketing priorities.
• Translate company goals into scalable marketing initiatives across digital, social, email, paid media, and offline channels.
• Establish and enforce brand voice and messaging consistency across all outputs.
• Oversee and collaborate with agents to understand their individual branding and marketing goals to support their brand growth across multichannel campaigns.
• Directly manage and mentor your team, providing guidance on execution, prioritization, and professional development.
• Delegate and oversee day-to-day marketing tasks while maintaining accountability for overall output quality and performance.
• Foster a collaborative, high-performance team culture focused on innovation, ownership, and continuous improvement.
• Lead the strategic vision for all organic social media channels (Instagram, Facebook, LinkedIn, etc.), ensuring growth, engagement, and brand differentiation.
• Oversee the content calendar and ensure a cohesive mix of brand storytelling, agent promotion, and audience engagement.
• Guide content creation direction including video, UGC, and campaign storytelling.
• Identify emerging trends and platform opportunities, adapting strategy proactively.
• Help lead social media and marketing group trainings alongside other members of the marketing department.
• Oversee and execute content strategies for agents participating in Fulton Grace’s managed social media program.
• Oversee the planning and execution of marketing campaigns from concept through delivery, ensuring alignment with timelines, budgets, and KPIs.
• Optimize workflows and processes to improve efficiency, scalability, and cross-functional collaboration.
• Act as the first escalation point for complex projects to ensure successful delivery.
• Help elevate projects and issues to the Director of Marketing as needed.
• Help define KPIs and measurement frameworks across all marketing channels.
• Analyze performance data (engagement, reach, conversion, CPA, etc.) and translate insights into strategic recommendations.
• Continuously optimize campaigns, content strategies, and channel investments based on performance insights.
• Report on marketing effectiveness to leadership with clear, actionable insights.
• Play a key role in market research efforts to identify trends, competitive positioning, and audience behavior.
• Help introduce new tools, platforms, and tactics to keep Fulton Grace at the forefront of real estate marketing.
• Drive experimentation and innovation across channels, especially in social and video content.

Team Lead – Marketing and Social Media Strategy