Product Marketer
Fullsteam
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $81,000 - $103,000 per year
About the role
- Develop and execute go-to-market plans for product launches and major enhancements
- Translate technical features into benefit-driven messaging for Enterprise and SMB audiences
- Coordinate internal enablement with Sales, Support, and Customer Success teams
- Create positioning, messaging, and competitive differentiation assets
- Partner with the content creator and growth marketer to build multi-channel launch campaigns
- Produce enablement materials such as battle cards, sales scripts, and sales aids
- Conduct market, customer, and competitive research to inform strategy
- Track KPIs related to product adoption, engagement, and retention, and refine GTM plans accordingly
Requirements
- 3+ years of experience in B2B SaaS marketing, preferably in a Product Marketing role
- 3+ years of experience in field services preferred
- Proven experience launching products or features and driving internal GTM alignment
- Strong writing and messaging skills with experience creating enablement materials
- Experience with both Enterprise and SMB audiences and understanding of their differing needs
- Proficiency in tools such as HubSpot, Salesforce, and other enablement or analytics platforms
- Self-starter comfortable working in a fast-paced, build-stage environment.
Benefits
- Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background.
- Equal Opportunity/Affirmative Action employer.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS marketingproduct marketinggo-to-market plansproduct launchescompetitive differentiationmarket researchcustomer researchKPI trackingenablement materialsmulti-channel campaigns
Soft skills
strong writing skillsmessaging skillsself-starteradaptabilitycollaborationcommunicationorganizational skillsstrategic thinkingproblem-solvingteam coordination