FUJIFILM Corporation

Marketing Manager, CRM & Lifecycle

FUJIFILM Corporation

full-time

Posted on:

Origin:  • 🇺🇸 United States • Colorado, New York

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Salary

💰 $100,000 per year

Job Level

SeniorLead

Tech Stack

CloudTableau

About the role

  • Manage and optimize CRM processes to improve customer data analysis and segmentation
  • Own creation, optimization, and measurement of email and SMS campaigns aligned with marketing and business objectives
  • Partner with marketing, developers, vendors to implement, maintain, and integrate marketing technologies (ESP/SMS, UGC, Reviews, Loyalty)
  • Use front end marketing tools and analytics (e.g., GA, Looker) to provide insights and reporting on KPIs such as CLTV, retention, engagement, churn
  • Ensure data security, compliance, and governance across platforms
  • Translate marketing needs into technical project requirements and act as main contact with software development team
  • Manage relationships with external vendors and partners; recruit and onboard contractors (2 contractors) as needed
  • Build, launch, and optimize automated email and SMS triggers and flows (welcome, onboarding, cart abandonment, post-purchase, win-back, promotional campaigns)
  • Own segmentation, targeting, and personalization strategies across CRM
  • Develop and optimize multichannel customer journeys to nurture engagement and drive repeat purchases
  • Provide leadership, training, and development for an Assistant CRM Manager within first 12 months
  • Monitor team performance, review timesheets for contractors, and manage team deliverables

Requirements

  • 7+ years of experience in CRM, lifecycle marketing, or MarTech roles (preferably in retail or D2C e-commerce)
  • Bachelor's Degree or equivalent work experience
  • Technical expertise in marketing technologies
  • Proven success building and optimizing trigger-based lifecycle flows across email and SMS
  • Experience leading MarTech integrations (ESP, SMS, CDP, personalization tools) from strategy to execution
  • Technical literacy in APIs, tagging, and data workflows
  • Hands-on experience with ESPs such as Klaviyo, Salesforce Marketing Cloud, or Iterable
  • Experience in loyalty, reviews, and UGC platforms such as YotPo or Bazaarvoice
  • Experience working closely with vendors, managing project scope, support, schedules and deliverables
  • Experience working on the technology side of retail, with a solid understanding of ecommerce and in-store operations
  • Familiarity with tag management systems (Google Tag Manager preferred)
  • Excellent written and verbal communication skills
  • Experience with data visualization tools such as Tableau or Data Studio
  • Strong ability to translate technical details into digestible summaries
  • Strategic thinking and business acumen
  • Innovative mindset with a focus on continuous improvement
  • Customer-centric mindset