Fuel Made

Customer Retention Specialist

• Serve as the main strategic point of contact for 15+ retained brands.
• Lead client calls, unpack business goals, and translate them into actionable retention roadmaps.
• Guide ongoing planning across email, SMS, and loyalty initiatives — with an eye toward LTV, engagement, and long-term retention health.
• Partner closely with copywriters, designers, and project managers to deliver strategy through beautifully crafted, high-performing campaigns and flows.
• Review final creative for strategic alignment, accuracy, and brand voice consistency.
• Maintain visibility and accountability across projects using Asana and Slack.
• Analyze performance across flows and campaigns to identify trends, test opportunities, and areas for improvement.
• Ideate and oversee A/B tests — from segmentation and creative to timing and offer structure.
• Turn performance data into actionable insights that elevate results month over month.

DTC Retention Manager, Account Strategist – Klaviyo