Fruki Bebidas

Analyst

• Plan and adjust forecasted demand for overall sales volume, making corrections as needed to ensure higher accuracy of projections.
• Actively participate in the monthly S&OP and S&OE cycles (Sales & Operations Planning and Sales & Operations Execution), reviewing demand, consolidating presentation materials and leading presentations in operational and executive meetings.
• Ensure the accuracy of demand planning by continuously improving the MAPE (Mean Absolute Percentage Error), the company’s main demand performance indicator.
• Create and cascade monthly targets to the sales team.
• Participate in preparing the annual budget for volumes and prices, ensuring alignment with the company’s strategic guidelines.
• Contribute to the development of the 10-year strategic plan, including volume and price projections.
• Maintain and manage the area’s BI (Business Intelligence) up to date, ensuring availability of strategic information to support business decisions.
• Prepare volume proposals for new launches using well-defined criteria, align with relevant areas and present them for validation in management meetings.
• Understand the price increase process, including its stages, criteria and approval flows.
• Understand the Pede Fruki process, including its operation, flows and guidelines to support area initiatives.
• Understand the company’s pricing strategy, its guidelines and objectives to support profitability and company growth.
• Know the process for registering price tables, tiered pricing, bundles and promotional campaigns in the company’s platforms.
• Understand the company’s pricing and discount rules and policies.
• Have knowledge of Fruki product margins and costs, understanding their variations and impacts on portfolio profitability.
• Demonstrate emotional intelligence, with the ability to recognize and manage one’s own emotions, handle pressure and interact with different stakeholders while maintaining a balanced, collaborative and solution-oriented demeanor.
• Perform other activities within the area of responsibility in accordance with company rules and policies.

Senior Market Planning Analyst