Senior Manager, Content Marketing
Maven Clinic
Maven
Associate Director, Content Strategy – Marketplace Partnership
Front Row
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $110,000 - $130,000 per year
Job Level
Senior
About the role
- Manage and mentor a small team of 1-3 Content Leads, ensuring high-quality creative output and professional growth.
- Serve as a player-coach, leading by example through hands-on brand ownership and content execution.
- Set standards for creative excellence and operational efficiency across the Marketplace Content team.
- Champion innovation – identifying and piloting AI-powered tools for workflow efficiency, image optimization, and metadata enrichment.
- Support hiring, onboarding, and training of new content team members.
- Partner with senior leaders across Design, SEO, PPC & Insights to refine team workflows, creative standards, and operational best practices.
- Develop content roadmaps aligned with brand objectives, product launches, and seasonal initiatives.
- Lead the creation and optimization of Amazon PDPs, A+ content, Brand Stores, and Ad Creatives (SBAs, SBVs, DSP).
- Collaborate with Design, Performance Marketing, and Brand Strategy to ensure content aligns with data insights, SEO, and campaign objectives.
- Oversee quality control and ensure all content meets both brand standards and marketplace best practices.
- Analyze creative and marketplace data to guide ongoing optimization and storytelling improvements.
- Stay current on marketplace updates (algorithm, content formats, new placements) to guide proactive strategy shifts.
Requirements
- 4+ years in content strategy, digital merchandising, or creative marketing for ecommerce, with strong Amazon experience.
- 2+ years managing or mentoring team members, ideally within an agency, aggregator, or marketplace context.
- Demonstrated ability to balance strategic thinking and hands-on execution – managing a team while owning key client relationships.
- Expertise in Amazon content development (A+, Brand Stores, PDPs, etc.) and familiarity with Walmart Marketplace and TikTok Shop.
- Strong collaboration skills across creative, data, and performance marketing teams.
- Proven track record improving creative KPIs
- Advanced understanding of the impact of SEO for marketplaces and how to integrate insights into creative.
- Experience briefing and collaborating with Art Directors, Designers & Video Editors for content development
- Excellent communication, presentation, and storytelling skills.
Benefits
- Health, dental, and vision
- PTO
- Summer Fridays
- Wellness and commuter benefits
- Work with a fun, consultative team of experts
- Location - headquartered in SoHo, New York City with offices in San Diego, Hamburg and Bratislava
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategydigital merchandisingcreative marketingAmazon content developmentA+ contentBrand StoresPDPsSEOdata analysiscreative KPIs
Soft skills
team managementmentoringstrategic thinkingcollaborationcommunicationpresentationstorytellinginnovationoperational efficiencyquality control
