Content Marketing Manager

• Architect and execute comprehensive content strategies that align with Maven’s growth priorities, demand-generation campaigns, and sales objectives.
• Partner with Growth Marketing to map content to the buyer journey, from top-of-funnel awareness through conversion and retention.
• Ensure alignment across all content touchpoints to deliver a consistent, conversion-focused narrative.
• Write and edit engaging, conversion-oriented content across blogs, whitepapers, eBooks, case studies, email campaigns, and sales assets.
• Develop and script video content such as promotional videos, customer stories, webinars, and short-form clips for social and paid campaigns.
• Collaborate with design and web development teams to build and optimize digital and web experiences, landing pages, interactive tools, and campaign microsites, ensuring that content strategy, storytelling, and user experience work together to drive conversion.
• Repurpose existing content into new formats to maximize reach and effectiveness (e.g., turning webinars into blog posts, long-form pieces into short-form social content).
• Collaborate with internal subject matter experts, clinical leaders, and the sales team to develop narratives that translate Maven’s outcomes and ROI into compelling business value.
• Partner with design, product marketing, and paid media teams to ensure cohesive campaign execution and brand consistency.
• Oversee external writers, editors, and freelancers as needed to scale content production.
• Analyze content performance metrics to continuously optimize for engagement, lead quality, and pipeline impact.
• Own on-site SEO strategy, including keyword planning, on-page optimization, and collaboration with the web and design teams to improve site performance and user experience.
• Stay at the forefront of content marketing trends, leveraging AI tools and emerging formats to increase production efficiency and storytelling impact.

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