Front Office Sports

Activation Manager, Events

Front Office Sports

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $80,000 - $100,000 per year

About the role

  • Lead end-to-end execution of sponsor and brand activations across FOS franchise and tentpole events
  • Build and maintain detailed activation timelines, run-of-show documents, and production schedules for each event
  • Develop activation plans and creative briefs in partnership with Partnership Marketing and Creative teams to ensure cohesive, brand-forward experiences
  • Oversee on-site execution of all activations, serving as the primary point of accountability for quality control and real-time problem-solving
  • Serve as the primary day-to-day contact for sponsor execution— managing expectations, tracking deliverables, and maintaining proactive communication throughout the campaign lifecycle
  • Ensure all activations fulfill contractual obligations, adhere to brand guidelines, and are positioned to exceed sponsor campaign objectives
  • Build strong sponsor relationships that support retention and upsell opportunities in partnership with the Account Management team
  • Source, vet, and manage external vendors (production, fabrication, A/V, staffing, etc.), including RFP processes, contract negotiation, and budget tracking
  • Maintain accurate budget reconciliation across all activations, flagging variances and proactively managing costs
  • Coordinate closely with Events, Sales, Account Management, Partnership Marketing, Editorial, and Multimedia teams to ensure seamless integration of sponsor activations across all touch points
  • Lead post-event activation recaps, including delivery against contractual assets, performance insights, and actionable recommendations for future activations
  • Track activation metrics and contribute to broader sponsor reporting in collaboration with Account Management

Requirements

  • 5 - 7 years of experience in experiential marketing, sponsorship activation, event production, or a related agency environment
  • Proven track record owning end-to-end activation execution— from pre-event planning through on-site delivery and post-event wrap
  • Strong project management skills with the ability to run multiple activations and sponsor relationships simultaneously in a high-volume, deadline-driven environment
  • Excellent client-facing communication skills; experience managing sponsor or partner expectations and navigating ambiguity with confidence
  • Experience sourcing and managing vendors, negotiating contracts, and budgets
  • Highly detail-oriented with strong organizational skills and the ability to build clear, scalable processes
  • Collaborative and solutions-oriented mindset; comfortable working cross-functionally and adapting quickly in a fast-moving environment
  • Willingness to travel and work non-traditional hours including evenings and weekends as events require
  • Understanding of integrated marketing and how live events connect to broader sponsor campaign strategy
  • Experience in sports, media, or entertainment environments
  • Bachelor's degree in Marketing, Communications, Event Management, or a related field preferred
Benefits
  • Generous PTO policy to use as you please, plus sick time and company holidays
  • Employer-sponsored health benefits, including medical, dental, and vision
  • An annual professional development stipend and endless development opportunities at a growing startup
  • Plan for your future with our 401(k) plan, complemented by a 3% company match. We believe in supporting your long-term financial goals
  • Thrive in a dynamic environment with endless development opportunities at our growing startup
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
experiential marketingsponsorship activationevent productionproject managementvendor managementcontract negotiationbudget trackingactivation metricsactivation planningquality control
Soft Skills
client-facing communicationorganizational skillscollaborative mindsetsolutions-orienteddetail-orientedproblem-solvingability to manage multiple relationshipsadaptabilityproactive communicationhigh-volume environment management
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationsBachelor's degree in Event Management