The Content Marketing Strategist & Social Media Specialist will own the planning, development, and execution of our social media content strategy that drives awareness and engagement with our brand. This role blends creativity with strategy: promoting our events, elevating our editorial voice, and showcasing our sponsors and partners in compelling ways. The right candidate for this role is equal parts storyteller, digital strategist, and data-driven marketer. This role is approximately 25 hours per week.
Create and implement overarching content and social media strategies aligned with business goals to promote our content.
Repurpose our extensive collection of event content (articles, videos, photos) to create engaging digital assets, including editing short form videos and creating captions/quick summaries.
Manage content calendars to ensure a consistent schedule of high-quality content across all social media platforms and maintain a unified brand voice and messaging.
Analyze content performance and social metrics to refine strategy.
Develop and execute data-driven social media strategies, manage online communities, and stay updated on social media trends.
Requirements
Strong command of English language (written and verbal).
Must own a working laptop of a recent model and have full access to wifi of sufficient speed.
Candidates should have a strong academic background and a minimum of 3 years of full-time, professional post-graduation experience.
Proven experience in content strategy, content marketing, and social media management.
Creativity in developing engaging content ideas and campaigns and experience using various social media platforms (Instagram, X, LinkedIn) to promote brand awareness.
Knowledge of design and editing tools.
Outstanding organizational and time management skills.