Freshpaint

Strategic Market Development Manager

Freshpaint

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Validate emerging verticals
  • Your focus begins with D2C/D2P Pharma and Medical Device
  • Conduct deep market research on industry structure, ecosystem dynamics, and competitive forces
  • Work with Marketing to map ICPs, buyer personas, influence networks, and high value use cases
  • Build and test hypotheses around buying triggers and Freshpaint’s most compelling value propositions
  • Engage senior executives through structured discovery and roundtable conversations across marketing, operations, compliance, digital, data, and leadership
  • Travel to conferences, industry events, and customer sites to conduct in person learning and strengthen market understanding
  • Build and nurture strategic relationships across the Pharma ecosystem and future verticals
  • Deliver clear recommendations for how Freshpaint should scale into these verticals
  • Partner with Marketing to define and refine the GTM playbook for these markets
  • Run the sales process of early opportunities in order to turn validated demand into revenue
  • Generate proof of market interest through discovery conversations, pilots, exploratory opportunities, and advisory engagements
  • Build and maintain an early pipeline with tight forecasting and CRM rigor
  • Develop outbound and partner led motions that test vertical response and refine messaging
  • Work with the Partnerships team to cultivate relationships with agencies and partners who influence buying decisions and identify opportunities for co marketing, co selling, or advocacy development
  • Help build early case studies and use cases that demonstrate ROI, compliance outcomes, and strategic value
  • Develop deep knowledge of the Pharma commercial ecosystem including digital marketing, data flows, privacy, consent, and compliance
  • Master Freshpaint’s product, architecture, and value across marketing, data, and compliance stakeholders
  • Demonstrate strong ability to communicate complex concepts to executives
  • Develop the same level of expertise in additional verticals as Freshpaint expands

Requirements

  • Five to ten years in GTM strategy, consulting, market development, vertical expansion, category creation, or similar roles
  • Experience validating markets or shaping early GTM motions without an existing playbook
  • Ability to synthesize complex findings into clear, strategic guidance
  • Ability to engage senior leaders in Pharma and emerging verticals
  • Strong storytelling and narrative development capabilities
  • Comfort communicating complex topics including privacy, compliance, and technical workflows
  • Experience designing and running structured learning and validation loops
  • Strong capability in mapping ICPs, buyer journeys, TAM, and competitive landscapes
  • Highly organized with excellent documentation habits
  • Proven success partnering with Sales, Marketing, Product, and Partnerships
  • Strong project management skills and **adaptability in ambiguity**
  • Bias toward clarity, iteration, and action
  • Experience in Pharma, healthcare marketing, life sciences, or regulated industries (Bonus)
  • Background in Martech, analytics, data infrastructure, or privacy technology (Bonus)
Benefits
  • Competitive pay + generous equity (10-year exercise window)
  • Fully remote (U.S. only) with a $150/month coworking stipend
  • Half-day Fridays, every Friday
  • Unlimited PTO—with a *required* 2-week minimum
  • Top-tier health, dental & vision (100% covered for you, 80% for dependents)
  • 2 “Treat Yourself” days a year—$100 and a day off, just because
  • Generous parental leave
  • Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)
  • And more—check out our careers page for the full list.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategymarket developmentcategory creationmarket validationstructured learningvalidation loopsmapping ICPsbuyer journeysTAMcompetitive landscapes
Soft Skills
strong storytellingnarrative developmentcommunication of complex topicsorganizational skillsdocumentation habitsproject managementadaptability in ambiguitysynthesis of complex findingsengagement with senior leadersclarity and iteration