Manager, Brand Marketing
Knowledge Anywhere
Director, Brand Strategy
Fresenius Medical Care
full-time
Posted on:
Location: Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Report to the Senior Global Brand Director and support Brand Strategy Center of Excellence
- Deliver top-tier global services to business partners in brand strategy
- Establish and maintain industry-standard global practices in process, planning and stakeholder partnership
- Manage brand marketing, communications, and strategy for the global Fresenius Medical Care brand
- Develop, champion, and implement initiatives to ensure brand relevance and strengthen brand equity
- Hardwire the global brand narrative into business operations and drive adoption through education and inspiration
- Shape and share overall global brand strategy including identity, narrative, equity, health, reputation, and governance
- Manage branding projects: brand architecture, naming, portfolio alignment, messaging, positioning, visual systems and assets
- Drive audience insights work in partnership with analytics and segment marketing
- Communicate brand objectives to internal and external partners and inform market development and creative briefs
- Collaborate with global internal and external partners for integrated brand campaign development
- Partner with regional peers to address cultural nuances across North America, EMEA, Asia Pacific, and LATAM
- Conduct competitive, category, and industry mapping to inform marketing and innovation
Requirements
- Bachelor’s Degree required
- Advanced Degree desirable
- Concentrations in Management, Marketing or Advertising preferred
- Min of 7 years’ experience in marketing, brand, research, brand strategy, and implementation
- Agency experience a plus
- Effective oral and written communication skills
- Experience developing insight-collection approaches (qualitative and quantitative)
- Strong ability to foster trusting relationships with cross functional teammates
- Demonstrated interest in transformational storytelling focused on driving brand excellence and culture
- Curiosity and ability to navigate complex challenges and articulate paths forward
- Tact, diplomacy and professionalism in interactions
- Strong program and project management skills coordinating multiple stakeholders
- Resourceful and thoughtful problem solver
- Experience working in teams
- Occasional travel required
