Drive execution and continuous improvement of core commercial platforms, including Salesforce, Marketing Cloud Account Engagement, Marketing Cloud Engagement, Contract Lifecycle Management (CLM), and related tools.
Translate strategic roadmap priorities into executable plans, timelines, and outcomes for U.S. teams.
Identify system, workflow, and integration improvements to enhance usability, efficiency, and commercial impact.
Lead strategic direction for platform enhancements, aligning priorities across IT, vendors, and business stakeholders.
Own and optimize end-to-end lead management processes, ensuring alignment between marketing, sales, and global standards.
Lead cross‑functional alignment with Sales, Marketing, and Commercial Excellence to design, optimize, and govern omnichannel orchestration strategies.
Drive standardization of intake, segmentation, campaign execution, and performance measurement processes.
Drive enterprise visibility into commercial performance by defining reporting standards, automating insights delivery, and aligning KPIs across functions.
Partner with Data Transformation and Analytics teams to operationalize dashboards, segmentation frameworks, and campaign analytics.
Identify data quality, integration, or governance gaps and drive resolution in collaboration with IT and data owners.
Enable actionable insights for sales and marketing teams to improve targeting, engagement, and follow-through.
Support and enforce governance frameworks for digital platforms, ensuring compliance, scalability, and consistency with global standards.
Lead change management activities for assigned initiatives, including stakeholder engagement, communications, and readiness planning.
Partner with Commercial Enablement and Training teams to ensure platforms are operationally ready for rollout and adoption.
Execute approved AI, automation, and innovation initiatives in alignment with global strategy.
Lead U.S. pilots or proofs-of-concept for emerging capabilities, supporting evaluation and scale decisions.
Continuously identify opportunities to improve operational efficiency, customer experience, and system performance.
Act as a primary execution partner between U.S. Commercial teams, IT, Data, and Global program teams.
Represent U.S. execution needs in global working sessions and initiative forums.
Proactively surface risks, dependencies, and escalation items to leadership with recommended paths forward.
Monitor delivery quality, timelines, and outcomes; support budget tracking and forecasting activities.
Ensure deliverables meet business, technical, and compliance requirements.
Completes all training requirements, including all department-specific, compliance training, etc.
Participates in any and all reasonable work activities as assigned by management.

Requirements

Bachelor’s degree (focus in Marketing, Communication, Advertising, or digital applications preferred)
10+ years related experience with a minimum of 5 years’ experience with digital, informatics, and/or healthcare technology.
Experience working in a highly regulated industry (i.e., pharmaceuticals, life sciences, finance, insurance, banking).
Excellent organizational skills accompanied with strong project management, and planning skills.
Experience collaborating with digital marketing to establish user requirements.
Strong analytical skills in Digital Marketing, Ecommerce & digital optimization.
Solid interpersonal and effective communication skills (verbal and written) with internal stakeholders and outside agencies, partners, and vendors.
Proficient with Microsoft Office (Excel, Word, PowerPoint, Outlook), and other database/ERP concepts (i.e., SAP, Salesforce.com); advance experience in Google Platforms and Adobe Experience Manager.
Able to manage and prioritize multiple complex projects with demonstrated time management skills.
Demonstrated ability to prioritize and execute tasks in a fast-paced dynamic environment.
Ability to collaborate effectively with all employees and external business contacts while conveying a positive, service-oriented attitude.
Highest level of integrity and good judgment, with the ability to effectively deal with highly sensitive, confidential information.
Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment.
Ability to work flexible hours and weekends to meet business/customer needs.

Benefits

Medical, dental and vision coverage
Life insurance
Disability
401K with company contribution
Wellness program
Bonus plan with a target of 14% of base salary

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingproject managementdata analyticslead managementcampaign executionperformance measurementchange managementautomationuser requirementsdigital optimization

Soft Skills

organizational skillscommunication skillsinterpersonal skillstime managementcollaborationintegrityjudgmentservice-oriented attitudeplanning skillsproblem-solving