Freelance Latin America

Paid Media Specialist

Freelance Latin America

full-time

Posted on:

Location Type: Office

Location: Bogotá • Colombia

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About the role

  • Manage and optimize Google Ads campaigns, including Search, Shopping, and Performance Max
  • Support and manage Bing Ads campaigns
  • Drive performance across Shopify eCommerce accounts with a focus on ROAS, CPA, and revenue growth
  • Use Google Ads Editor for efficient campaign management, bulk changes, and optimization
  • Own tracking implementation and data integrity across Shopify sites
  • Build and maintain Google Tag Manager (GTM) container structures, including workspaces, folders, and naming conventions
  • Implement and manage tags for GA4, Google Ads, Meta, and other platforms using best-practice triggers and variables
  • Configure GA4 event tracking, including key events and conversions, and pass required parameters (e.g., value, currency, transaction_id, lead_type)
  • Set up and maintain Consent Mode, including consent signals, defaults, and consent-based firing rules
  • Debug and validate tracking using GTM Preview and GA4 DebugView, ensuring events align with business logic
  • Implement enhanced conversions and first-party data capture where applicable (e.g., hashed email/phone)
  • Maintain clear documentation, including event maps, dataLayer specifications, and change logs
  • Occasionally assist with blog writing and social media content as part of broader agency initiatives

Requirements

  • Resume in English
  • Advanced English proficiency (written and spoken)
  • 4+ years of hands-on paid media experience (Google Ads required)
  • Strong, practical experience with Google Tag Manager (GTM) and Google Ads Editor
  • Proven experience managing paid search for Shopify eCommerce brands
  • Solid understanding of analytics, tracking, and conversion measurement best practices
  • Experience implementing GA4 event tracking and enhanced conversions
  • Comfortable working directly inside ad platforms and tracking systems daily
  • Detail-oriented, data-driven, and proactive in identifying tracking issues
  • Adaptable and comfortable contributing in a small agency environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsBing AdsGoogle Tag ManagerGA4event trackingconversion measurementdata integrityROASCPAfirst-party data capture
Soft Skills
detail-orienteddata-drivenproactiveadaptablecommunicationcollaborationproblem-solvingorganizationalwritingcontent creation