Freelance Latin America

Marketing

• Conduct market research to identify consumer needs, habits, trends, and new branding opportunities.
• Develop and implement marketing campaigns across digital and traditional channels.
• Prepare email marketing plans for targeted audience groups.
• Plan and support LinkedIn campaigns aimed at specific B2B audiences, including prefabrication manufacturers.
• Import, organize, and tag contacts and lists in the CRM.
• Collaborate with sales to strengthen marketing strategies and campaign execution.
• Analyze marketing data to measure campaign performance and improve future strategies.
• Manage marketing budgets and support the production of marketing materials.
• Stay current with marketing tools, technologies, SEO practices, and social media strategies.
• Prepare written outlines for new tasks, test new approaches, and adjust strategies as needed.

Marketing Specialist