Marketing Manager
Freelance Latin America
full-time
Posted on:
Location Type: Remote
Location: Costa Rica
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About the role
- Strategic oversight of marketing initiatives
- Strengthening brand awareness
- Ensuring alignment with company objectives and target audience needs
Requirements
- Develop, implement, and optimize strategies that promote products/services
- Manage integrated marketing campaigns across digital and traditional channels
- Analyze market trends and consumer behavior
- Oversee creation of compelling content and brand messaging
- Collaborate with sales, product development, and creative teams
- Monitor key metrics such as conversion rates and ROI
- Manage budgets and negotiate with vendors
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing strategiesintegrated marketing campaignscontent creationbrand messagingmarket analysisconsumer behavior analysisbudget managementvendor negotiationconversion rate optimizationROI monitoring
Soft Skills
strategic oversightcollaborationcommunicationleadershiporganizational skills