Paid Media Manager
Freelance Latin America
full-time
Posted on:
Location Type: Remote
Location: Jamaica
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About the role
- Act / serve as a Paid Media subject matter expert
- Develop, execute, manage and report on paid media strategies that support client goals
- Lead strategic planning sessions and team meetings
- Review deliverables and provide feedback to other team members
- Assist in new business efforts/sales pitches
- Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions
- Stay on top of new and emerging industry trends, technologies, and platform advancements
- Conduct regular one on one meetings with other members of the paid media team in order to provide guidance and performance feedback
- Work with vendors and agency partners
- Help develop integrated digital marketing strategies in collaboration with other departments and client teams
Requirements
- At least 3 years experience in paid media
- Experience managing large budgets and campaigns across multiple digital advertising channels including paid search, paid social, display, retargeting, video, etc.
- A deep understanding of digital marketing tactics across channels including SEO, social, email, PR etc.
- Experience with programmatic platforms and media buys
- Google Analytics, Adobe Analytics, and Google Tag Manager experience
- Working knowledge of bid management and ad serving platforms
- Strong written and verbal communications skills
- Excellent research and analytical skills
- Strong Excel skills
- Ability to meet deadlines under pressure
- Ability to multitask and thrive in a fast paced environment
- Excellent time management
Benefits
- Paid time off
- Strong team culture
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
paid mediadigital marketingSEOpaid searchpaid socialdisplay advertisingretargetingvideo advertisingprogrammatic platformsbudget management
Soft Skills
communicationresearchanalytical skillstime managementmultitaskingability to meet deadlinesleadershipteam collaborationfeedback provisioneducational initiative development