Freelance Latin America

SEO & PPC Manager

Freelance Latin America

full-time

Posted on:

Location Type: Office

Location: Bogotá • 🇨🇴 Colombia

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Salary

💰 $3,000 per month

Job Level

Mid-LevelSenior

About the role

  • Manage and execute SEO programs, including technical SEO, on-page optimization, content recommendations, link-building support, and local SEO initiatives.
  • Plan, launch, and optimize PPC campaigns across platforms such as Google Ads and Bing Ads (paid social included).
  • Conduct keyword research for both SEO and PPC initiatives.
  • Monitor and optimize campaign performance to improve traffic, conversions, CPA, and ROI.
  • Analyze data from Google Analytics, Google Search Console, and SEO tools to generate actionable insights.
  • Implement SEO recommendations directly or in collaboration with developers and content teams.
  • Manage bids, budgets, ad copy, extensions, and landing page optimization for PPC campaigns.
  • Support website launches, updates, and migrations from an SEO perspective.
  • Prepare clear performance reporting for internal teams and clients.
  • Collaborate closely with account managers, content teams, developers, and sales as needed.

Requirements

  • Resume in English.
  • Near-native English proficiency (C1/C2) — written and spoken.
  • 3–5 years of hands-on experience managing SEO and PPC campaigns, ideally in an agency environment.
  • Strong technical SEO knowledge, including site architecture, content strategy, link building, and local SEO.
  • Advanced experience with Google Ads, Bing Ads, and paid social platforms.
  • Proficiency with Google Analytics, Google Search Console, and tools such as Ahrefs or SEMrush.
  • Data-driven mindset with strong attention to detail and performance metrics.
  • Ability to manage multiple client accounts in a fast-paced environment.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEOPPCtechnical SEOon-page optimizationlink buildingkeyword researchcampaign performance optimizationdata analysissite architecturecontent strategy
Soft skills
attention to detaildata-driven mindsetcollaborationcommunicationtime managementclient managementperformance reporting