Freedom Electronics

Digital Marketing

• Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives
• Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives
• Lead the evolution of the company’s digital ecosystem including: eCommerce platforms
• Corporate websites
• Customer portals
• CRM and marketing automation systems
• Email marketing platforms
• Optimize digital customer experience, site usability, navigation, and conversion performance
• Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns
• Oversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvements
• Monitor website performance and user behavior using analytics and reporting tools
• Partner with developers, agencies, and contractors on website enhancements and digital initiatives
• Ensure all digital platforms are secure, scalable, brand-consistent, and optimized for performance
• Lead digital advertising strategy across: Google Ads, LinkedIn, Meta/Facebook, Retargeting and display platforms
• Manage campaign budgets, ROI analysis, lead generation, and conversion tracking
• Develop and execute integrated campaigns supporting sales growth and customer retention
• Establish KPIs and reporting dashboards to monitor: eCommerce growth, Conversion rates, Traffic performance, Campaign effectiveness, Customer engagement
• Use data-driven insights to continuously improve marketing performance and customer experience
• Present marketing performance updates and strategic recommendations to executive leadership
• Direct and mentor the Marketing Communications Manager
• Manage relationships with external agencies, freelancers, developers, and marketing vendors
• Build scalable marketing processes and workflows that support continued company growth
• Collaborate cross-functionally with sales, operations, engineering, customer service, and executive leadership teams
• Ensure consistent brand standards across all digital channels and customer touchpoints
• Support long-term strategic marketing planning and business growth initiatives
• Provide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices

Director of Marketing, eCommerce – Digital

Communications

• Develop and coordinate customer-facing marketing communications across multiple channels
• Manage the company’s: Social media presence, Customer newsletters, Email communications, Marketing announcements, Promotional messaging
• Create and maintain content that supports brand consistency and business objectives
• Assist with copywriting, editing, and proofreading for marketing materials and communications
• Coordinate video production projects including: Product videos, Customer testimonials, Company culture content, Promotional campaigns
• Work with outside videographers, editors, and creative contractors as needed
• Help organize video shoots, scripts, schedules, and content planning
• Develop and maintain: Product collateral, Brochures, Flyers, Presentations, Digital assets, Sales support materials
• Collaborate with sales leadership to support customer engagement and business development initiatives
• Ensure all marketing materials align with company branding standards
• Lead planning and coordination for: Trade shows, Industry events, Customer events, Marketing logistics
• Coordinate exhibit materials, promotional items, booth graphics, and event schedules
• Manage and schedule social media content across relevant platforms
• Monitor engagement metrics and recommend improvements
• Support digital campaigns and online customer engagement initiatives
• Coordinate external marketing contractors, designers, freelancers, and print vendors
• Maintain organized project timelines, workflows, and marketing asset libraries
• Assist with marketing calendars and campaign coordination
• Support the Director of Marketing with strategic initiatives and special projects