Director of Marketing, eCommerce – Digital

Freedom Electronics

Director of Digital Marketing & eCommerce at Freedom Electronics LLC, leading their digital marketing initiatives and eCommerce growth strategy. Collaborating with teams to drive revenue growth and improve customer engagement across digital platforms.

Posted 6/24/2026full-timeKennesaw • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact

Develop and execute the company’s digital marketing and eCommerce growth strategy aligned with overall business objectives
Drive online revenue growth, customer acquisition, conversion optimization, and digital engagement initiatives
Lead the evolution of the company’s digital ecosystem including: eCommerce platforms
Corporate websites
Customer portals
CRM and marketing automation systems
Email marketing platforms
Optimize digital customer experience, site usability, navigation, and conversion performance
Collaborate with internal teams to support product launches, promotions, pricing initiatives, and customer engagement campaigns
Oversee website strategy, content structure, SEO initiatives, analytics, and ongoing improvements
Monitor website performance and user behavior using analytics and reporting tools
Partner with developers, agencies, and contractors on website enhancements and digital initiatives
Ensure all digital platforms are secure, scalable, brand-consistent, and optimized for performance
Lead digital advertising strategy across: Google Ads, LinkedIn, Meta/Facebook, Retargeting and display platforms
Manage campaign budgets, ROI analysis, lead generation, and conversion tracking
Develop and execute integrated campaigns supporting sales growth and customer retention
Establish KPIs and reporting dashboards to monitor: eCommerce growth, Conversion rates, Traffic performance, Campaign effectiveness, Customer engagement
Use data-driven insights to continuously improve marketing performance and customer experience
Present marketing performance updates and strategic recommendations to executive leadership
Direct and mentor the Marketing Communications Manager
Manage relationships with external agencies, freelancers, developers, and marketing vendors
Build scalable marketing processes and workflows that support continued company growth
Collaborate cross-functionally with sales, operations, engineering, customer service, and executive leadership teams
Ensure consistent brand standards across all digital channels and customer touchpoints
Support long-term strategic marketing planning and business growth initiatives
Provide leadership on emerging digital trends, AI tools, automation technologies, and eCommerce best practices

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, Communications, or related field
7+ years of progressive experience in digital marketing, eCommerce, or marketing leadership roles
Proven experience driving online revenue growth and digital customer engagement
Strong understanding of: eCommerce strategy
SEO and SEM
Google Analytics
Paid media management
CRM and marketing automation systems
Website CMS platforms
Experience managing external agencies and digital vendors
Strong analytical, leadership, communication, and project management skills
Experience in B2B, industrial, technology, electronics, manufacturing, or service-based industries preferred

Benefits

Comp & perks

100% Employer Paid Medical and Dental plans
Vision insurance
100% Employer paid Life insurance
Annual Bonus Program
401k Matching
Paid holidays
Paid Time Off

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingeCommerce strategySEOSEMGoogle Analyticspaid media managementCRM systemsmarketing automationwebsite CMSconversion optimization

Soft Skills

leadershipcommunicationproject managementanalytical skillscollaborationcustomer engagementstrategic planningmentoringrelationship managementdata-driven decision making