Freebird

TikTok Shop Manager – Head of TikTok Shop

Freebird

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

Tech Stack

Spark

About the role

  • Own day-to-day TikTok Shop execution, optimization, and results.
  • Scale TikTok Shop from ~$25K/month to ~$100K/month in evergreen revenue within 12 months.
  • Manage performance against CPA, ROAS, and payback targets.
  • Execute assortment strategy, pricing, promotions, seeding, reviews, and livestream support.
  • Monitor shop health, fulfillment issues, refunds, and customer experience signals.
  • Recruit, onboard, and activate 1,500–2,500 TikTok Shop affiliates over 12 months.
  • Manage a tiered creator ecosystem:
  • High-volume affiliates
  • Consistent mid-tier creators
  • A small group of top performers
  • Drive repeat posting through clear incentives, commissions, and expectations.
  • Ensure predictable creator output aligned to product and promo priorities.
  • Track and analyze creator performance metrics including GMV, CVR, AOV, refunds, content volume, and posting consistency.
  • Identify top-performing creators and double down via seeding, bonuses, or higher commissions.
  • Test and optimize commission structures, promotions, and incentives.
  • Maintain creator scorecards and clear performance reporting.
  • Partner with Paid Media to surface top-performing TikTok Shop content for Spark Ads.
  • Support creator whitelisting and permissions (with guidance from Paid Media).
  • Ensure FTC compliance and adherence to brand guidelines.
  • Help scale creator content that can be reused across paid ads, PDPs, and organic social.
  • Build and run workflows to manage hundreds of active creators at once.
  • Use tools and dashboards to track affiliates, commissions, content, and usage rights.
  • Keep operations organized across seeding, communication, and follow-ups.
  • Ensure TikTok Shop runs smoothly without constant firefighting.
  • Work closely with Paid Media, Creative, Growth, E-commerce, and CX/Ops.
  • Align creator pushes with launches, promos, and inventory.
  • Feed TikTok Shop learnings back into paid ads, PDPs, and organic social.

Requirements

  • Hands-on experience managing or scaling TikTok Shop or affiliate-driven social commerce.
  • Deep understanding of TikTok Shop mechanics, creator behavior, and what converts.
  • Strong performance mindset—comfortable owning revenue, CPA, and efficiency targets.
  • Experience managing creators as performance partners (not brand-only influencers).
  • Highly organized, systems-minded, and comfortable managing high volume.
  • Bias for action, testing, and iteration in a fast-moving environment.
  • Clear communicator who can work cross-functionally without ego.
  • Nice to Have
  • Experience working closely with Paid Media or performance marketing teams.
  • Familiarity with Spark Ads, whitelisting, and usage rights.
  • Background in DTC, e-commerce, or high-growth consumer brands.
Benefits
  • Remote-first & flexible — work from anywhere with autonomy and trust
  • Competitive comp + performance bonus — earn based on your impact
  • Medical, dental & vision insurance — health coverage for you and your family
  • 401(k) with company match — plan for the long term
  • Unlimited PTO — recharge when needed, no counting days
  • Autonomy + ownership — you’ll have the freedom to lead, make decisions, and drive outcomes
  • No politics, just execution — fast-moving, high-ownership, results-driven culture
  • Make your mark — help scale a 9-figure brand on the verge of global breakout
  • Kind and people-focused culture — we communicate openly, collaborate, and support each other
  • We embrace growth and change, never settle, and continuously improve
  • We move fast, keep it simple, and innovate without fear
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
TikTok Shop managementaffiliate-driven social commerceperformance metrics analysiscommission structure optimizationcreator performance managementrevenue scalingCPA managementROAS managementcontent volume trackingpromotions execution
Soft Skills
organizational skillscommunication skillscross-functional collaborationperformance mindsetbias for actiontesting and iterationsystems-mindedclear communicationhigh-volume managementcreator relationship management