Senior Content Manager – Asset Management
Franklin Templeton
full-time
Posted on:
Location Type: Hybrid
Location: Edinburgh • United Kingdom
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Job Level
About the role
- Build and manage the Canada and UK content program
- Create blogs, videos, and infographics aligned to audience needs
- Plan and execute paid and owned content distribution strategies
- Develop content for financial professionals and end investors
- Localize global content for regional relevance
- Oversee content routing, translation, and production
- Analyze performance data to improve content effectiveness
- Define a strategic content roadmap for both markets
- Guide marketing partners to deliver against the content vision
- Ensure strong content alignment across marketing and sales
- Collaborate with global teams on shared initiatives
- Support regional teams with high-quality marketing writing
- Partner with client insights to optimize engagement strategies
Requirements
- Bachelor’s degree in communications or a Master of Business Administration
- Extensive experience of asset management communications
- Experience partnering with portfolio managers
- Strong knowledge of financial markets and investment products
- Experience within Canadian or UK asset management
- Advanced writing and editing skills
- Experience in creating video and infographic content
- Experience using artificial intelligence tools in content planning
- Understanding of client journey mapping and analytics
- Strong project management and cross-functional collaboration skills
Benefits
- Professional development opportunities
- Flexible working hours
- Remote work options
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationvideo productioninfographic designcontent distribution strategiesperformance data analysiswritingeditingclient journey mappinganalyticsartificial intelligence tools
Soft Skills
project managementcross-functional collaborationcommunicationstrategic planningguidancelocalizationaudience alignmentpartnershipoptimizationcontent vision
Certifications
Bachelor’s degree in communicationsMaster of Business Administration