franki

Marketing

• Inbound Strategy Development: Develop Franki's B2B go-to-market positioning and messaging targeting local restaurant owners. Define the marketing strategy for generating qualified inbound leads using content, social, email, SEO, and paid.
• Demand Generation & Execution: Create and manage high-leverage content such as case studies, videos, educational playbooks, webinars, and social campaigns. Test and scale demand generation tactics (organic, influencer, local partnerships, email, events).
• Lead Capture & Nurture Systems: Build and manage lead capture funnels in collaboration with the sales team, including basic CRM flows and email marketing sequences. Collaborate with lifecycle and product marketing to drive conversion from awareness to partner sign-up.
• Collaboration & Cross-functional Leadership: Work closely with B2C marketing, community, sales, and product to align B2B messaging and activation efforts. Manage agencies, freelancers or contractors (e.g. writers, designers) to execute components of campaigns.
• Experimentation & Insight Generation: Design experiments to test messaging and content effectiveness. Track and report on inbound performance; iterate quickly based on data and insights.

Head of B2B Marketing