Franke Group

Head of Marketing

Franke Group

full-time

Posted on:

Location Type: Hybrid

Location: Gruensfeld • Germany

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Job Level

Lead

About the role

  • Develop and own the marketing strategy for Germany and Austria
  • Lead and develop the marketing team and manage external agencies
  • Plan and own the marketing budget and ensure KPI-based management
  • Analyze the market, customers and competition, and identify growth opportunities
  • Strengthen brand positioning and ensure a consistent brand presence
  • Develop integrated marketing campaigns for lead generation
  • Own content and digital marketing (website, SEO/SEA, social media)
  • Plan and manage trade shows, events and conferences
  • Work closely with Sales, Service, Global Marketing and HR

Requirements

  • Degree in Marketing Management, Business Administration, or a related field
  • Several years of professional experience as a marketing specialist
  • Several years of leadership experience, ideally in matrix organizations and an international environment
  • Strong communication skills and a high level of attention to detail
  • Strategic and analytical thinking with a structured working style
  • Very good German and English language skills, spoken and written.
Benefits
  • Flexible working hours
  • Option to work from home two days per week
  • "Work from Anywhere" for up to four weeks per year
  • Company car, laptop, smartphone, etc.
  • FIT@FRANKE health management
  • Free charging for private e-vehicles at the Grünsfeld site
  • 30 days of vacation
  • 13th month salary
  • Full access to LinkedIn Learning (including learning time)
  • Air-conditioned, newly renovated and ergonomically furnished offices
  • Corporate benefits, JobRad (bike lease), company events, and more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategybudget managementKPI managementmarket analysislead generationcontent marketingdigital marketingSEOSEAevent management
Soft Skills
leadershipcommunicationattention to detailstrategic thinkinganalytical thinkingstructured working style
Certifications
degree in Marketing Managementdegree in Business Administration