Franke Group

Marketing Manager – French & Dutch Speaker

Franke Group

full-time

Posted on:

Location Type: Office

Location: Ninove • Belgium

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Job Level

SeniorLead

About the role

  • Lead the French marketing team and manage marketing activities in Belgium, coaching and enabling teams to achieve local objectives
  • Act as a brand ambassador in Belgium and France, safeguarding brand equity, quality and design excellence
  • Balance brand differentiation with operational synergies across the brands
  • Develop and execute integrated marketing plans in close collaboration with central marketing, agencies, and local sales and category teams (trade marketing, digital, PR, media, social, training and showrooms)
  • Drive synergies across brands, tools and processes, working closely with central marketing
  • Translate market, customer and consumer insights into impactful marketing assets and actions
  • Coordinate external agencies and suppliers, supporting the transition to a more centralized partner setup
  • Oversee digital tools and platforms, including B2B solutions and kitchen planning software, to strengthen partner experience
  • Activate experience centers as key hubs for customers, journalists and design professionals
  • Manage, optimize and control the marketing budget for Belgium and France
  • Share best practices within the global marketing community and support e-learning initiatives

Requirements

  • Master’s degree in marketing or business with a focus on sales & marketing
  • 8 to 10 years of relevant marketing work experience
  • Experience in B2B and B2B2C environments, ideally within international matrix organizations
  • Strong leadership and team coaching skills
  • Proven track record in project management
  • Strategic thinker with a strong focus on internal and external customers and consumers
  • Natural affinity for design and a high standard for quality
  • Driven to use quantitative, data-based marketing approaches
  • Strong communication skills in an international environment
  • Demonstrated ability to get things executed
  • Open mindset to new ideas and a drive to push boundaries
  • Fluent in French, Dutch and English (spoken and written)
Benefits
  • Meal vouchers
  • Possibility to work from home
  • Eco vouchers
  • Comprehensive DKV insurance covering hospitalization, dental care and outpatient care
  • Leave: 20 statutory vacation days + 12 ADV days
  • Group insurance (Vivium)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketingB2BB2B2Cproject managementdata-based marketingintegrated marketing plansdigital marketingtrade marketingPRmedia
Soft Skills
leadershipteam coachingstrategic thinkingcommunicationexecutionopen mindsetcreativitycustomer focuscollaborationadaptability
Certifications
Master’s degree in marketingMaster’s degree in business