Franke Group

Marketing Manager

Franke Group

full-time

Posted on:

Location Type: Office

Location: Markopoulo Attikis • Greece

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About the role

  • Partner closely with the central Marketing team to develop and execute country-level marketing and communications strategies, leveraging global content and adapting it for local activation
  • Ensure brand guidelines are consistently applied across all channels, touchpoints, and target audiences
  • Co-create marketing campaigns, press releases, and the social media editorial calendar
  • Own local digital platforms, including the country website, e-commerce (if applicable), B2B portal enhancements, as well as POS materials and the annual Franke catalogue
  • Provide local market insights and a strong country perspective to support consumer-focused planning and strategy development
  • Keep showrooms up to date with the latest products and innovations, showcasing HS capabilities in collaboration with central and local product teams
  • Plan and deliver local events, prioritizing owned spaces (showrooms) and leveraging global guidelines and communication assets
  • Work closely with cluster Product Management to coordinate new product launches and ensure communication assets are delivered on time
  • Act as a brand ambassador, internally and externally, safeguarding brand equity and ensuring strict adherence to brand guidelines
  • Monitor competitors’ marketing and PR activities, gathering consumer insights and trends to create differentiated and relevant communication
  • Manage and optimize the local marketing budget to maximize impact

Requirements

  • Bachelor’s or Master’s degree in Marketing or a related field
  • Minimum 5 years of relevant marketing experience, ideally within a global or international environment
  • Strong customer and consumer orientation, with the ability to balance internal and external stakeholder needs
  • Excellent communication skills, with proven effectiveness when working with product management, sales teams, and customers
  • Nice to have: basic graphic design capabilities (knowledge of image and video editing tools is a plus) to support localization and execution of centrally developed content — not for content creation
  • Solid digital marketing skillset, including social media and web analytics
  • Fluent in English (written and spoken) and excellent command of the local language
  • Strong personality with the confidence to challenge the local organization on medium- to long-term marketing strategy, going beyond simply collecting input from sales and customers.
Benefits
  • A key role with strong interaction between local and global teams
  • Ownership and impact on brand strategy execution at country level
  • Exposure to international stakeholders and best-in-class marketing practices
  • A dynamic, collaborative commercial environment where your ideas matter
  • Opportunity to grow within a global organization with strong brands and innovation focus
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingsocial mediaweb analyticsgraphic designmarketing strategycommunications strategye-commercelocalizationconsumer insightsbrand management
Soft Skills
customer orientationstakeholder managementcommunicationcollaborationconfidencestrategic thinkingevent planningadaptabilitycreativityproblem-solving
Certifications
Bachelor’s degree in MarketingMaster’s degree in Marketing