FranConnect

Director of Product Marketing

FranConnect

full-time

Posted on:

Location Type: Hybrid

Location: Herndon • Virginia • United States

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Own FranConnect’s product narrative and messaging architecture across all four pillars
  • Build, lead and scale FranConnect’s competitive intelligence function
  • Define FranConnect’s AI market positioning strategy
  • Own pricing and packaging strategy across the full portfolio
  • Lead go-to-market strategy and execution for product launches
  • Drive cross-functional alignment on product positioning and value narrative
  • Build, mentor, and lead a high-performing team of product marketers

Requirements

  • 7+ years of product marketing experience in B2B SaaS
  • At least 3 years in a leadership or people management role
  • Experience working for a company whose main product is a 'system of record'
  • Proven track record owning positioning, messaging, and GTM for complex enterprise or mid-market products
  • Deep expertise in competitive intelligence and pricing and packaging strategy
  • Exceptional storytelling, writing, and executive presence
Benefits
  • Employee growth and well-being matter to us
  • Innovation, transparency, and continuous learning
  • Cultivating a workplace where every voice is heard
  • Great team and collaborative environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingcompetitive intelligencepricing strategypackaging strategygo-to-market strategymessaging architectureAI market positioningB2B SaaSstorytellingexecutive presence
Soft Skills
leadershippeople managementmentoringcross-functional alignmentcommunication