FranConnect

Art Director

• Steward the product design strategy and roadmap
• Build an AI-native design practice
• Serve as a mentor for a team of Product Designers
• Champion collaboration and innovation within the design team
• Govern the development of a comprehensive design system
• Stay ahead of design trends and methodologies
• Forge connections with key stakeholders

Director, Product Design

Sales

• Lead and close Mid-Market and SMB new logo pipeline in active motion.
• Drive weekly forecast accuracy in Salesforce with deal-level precision, not just pipeline hygiene.
• Own the full sales cycle management including middle funnel of prospecting and outbound targeting for mid-market and SMB organizations.
• Maintain 3-4x pipeline coverage across your segment through disciplined qualification and stage progression.
• Run structured weekly 1:1s focused on skill development, deal strategy, and accountability, not just status updates.
• Coach to a defined methodology (Value Selling or equivalent) with consistent field reinforcement.
• Identify rep-level gaps and work with Sales Enablement to close them with precision, not generic training.
• Implement and enforce a forecast cadence that gives the CRO and CFO real commit visibility, not sandbagged ranges.
• Partner closely with Marketing on inbound lead quality, MQL feedback loops, and segment-specific campaign needs.

VP, New Logo Sales

Content Marketing Manager

• Write and edit high-quality, SEO-optimized content across formats including blog posts, solution briefs, website pages, email copy, social media posts, video scripts, and sales enablement one-pagers.
• Translate complex product capabilities and franchise industry trends into clear, engaging narratives tailored to FranConnect’s target personas.
• Repurpose long-form content (webinars, white papers, research reports) into shorter-form assets — social snippets, emails, infographics — to maximize content mileage.
• Maintain a consistent brand voice and tone across all content produced, ensuring alignment with FranConnect’s messaging framework.
• Collaborate with subject matter experts in Product, Sales, and Customer Success to extract insights and turn them into compelling content.
• Champion AI tools as a core part of your daily workflow.
• Use AI writing assistants (such as Writer, ChatGPT, or equivalent) to accelerate first drafts, generate content variations, and scale production volume without compromising quality.
• Build and maintain a library of AI prompts, templates, and content briefs that enable fast, consistent content creation across the team.
• Develop AI-assisted workflows for recurring content types (e.g., blog post drafts from outlines, email sequences from campaign briefs, social posts from long-form content) to reduce production time while maintaining editorial standards.
• Stay current on emerging AI content tools and proactively recommend new capabilities that can improve team efficiency or content performance.
• Integrate AI-generated outputs into an editorial review process that ensures accuracy, brand alignment, and human quality oversight before publication.
• Manage and execute against the editorial content calendar, ensuring timely delivery of content across all active campaigns and channels.
• Track content in production from brief to publish, flagging risks and proactively resolving bottlenecks.
• Maintain organized content repositories and asset libraries so that published and in-flight content is easy to find, update, and repurpose.
• Coordinate with Demand Generation to align content delivery with campaign launch dates, nurture sequences, and event timelines.
• Apply on-page SEO best practices to all written content — keyword integration, meta descriptions, internal linking, LLM and headline optimization.
• Use tools such as SEMrush, Ahrefs, or Moz to identify content opportunities, track keyword rankings, and inform topic selection.
• Monitor content performance using Google Analytics and HubSpot; report on traffic, engagement, and content-attributed pipeline metrics on a regular cadence.
• Use performance data to continuously improve content quality and prioritize what topics and formats to invest in.
• Work closely with the Product Marketing team to ensure new product releases, feature updates, and positioning changes are accurately reflected in content.
• Partner with the Demand Generation team to build content that supports lead generation programs, including landing pages, gated assets, and nurture email series.
• Support Sales with fresh, up-to-date collateral by turning sales feedback into actionable content updates.
• Participate in content reviews and contribute editorial feedback on work produced by agency partners or freelancers.

Senior Content Specialist

Account Executive

• Own new logo growth within the SMB and emerging franchise segment.
• Prospect named SMB and growing franchise brands through high-volume outbound activity.
• Generate a minimum of 70% of pipeline through outbound prospecting and strategic territory development.
• Build and maintain a robust 3X pipeline to consistently achieve monthly, quarterly, and annual revenue targets such as discovery meetings held, new opportunities created, MRR bookings/quota attainment, and product-specific bookings.
• Conduct outreach through calls, email, LinkedIn, networking, and industry events.
• Identify, qualify, and advance opportunities with founder-led and emerging franchise organizations.
• Maintain disciplined pipeline management, forecasting, and account hygiene within Salesforce.
• Manage the full sales cycle by leveraging AI-enabled tools and modern sales technologies to improve prospective effectiveness, personalize outreach, accelerate pipeline generation, and drive sales productivity.
• Conduct effective discovery meetings to uncover customer pain points, operational challenges, and growth objectives.
• Deliver compelling product demonstrations focused on business value and operational outcomes.
• Develop business cases that align FranConnect solutions with prospect priorities.
• Negotiate commercial terms and successfully close new business opportunities.
• Educate prospects on franchise operational best practices and the importance of a system-of-record platform.
• Build trusted relationships with stakeholders ranging from operators and franchise development leaders to founders and executives.
• Stay informed on franchise industry trends, customer needs, and competitive dynamics.
• Represent FranConnect at trade shows, conferences, and industry networking events.
• Partner cross-functionally with Marketing, Sales Development, Solutions Consulting, Customer Success, and Leadership teams.
• Contribute ideas and best practices for improving sales efficiency and customer engagement through innovative tools, automation, and AI-enabled workflows.
• Participate actively in team meetings, sales enablement programs, and coaching sessions.
• Continuously refine messaging, prospecting approaches, and sales strategies to improve performance.

Director, Product Design

VP, New Logo Sales

Senior Content Specialist

SMB Account Executive – New Logo