Manage and grow FPWA’s digital and social media presence, including on Facebook, Twitter /X, LinkedIn and Instagram accounts, and measure and track their success.
Drive email strategy and coordination, including adding, retaining, and segmenting subscribers.
Manage updates and improvements to FPWA’s website via WordPress, delivering content that is fresh, easily digestible and relevant to FPWA’s audiences.
Liaise across departments on internal communications as needed.
Write, design, and leverage compelling content across all digital platforms to maximize FPWA’s reach with key audiences.
Work closely with the Director of Communications & Public Affairs to maintain brand and message consistency across digital media initiatives.
Design and update one-pagers, campaign materials, general and program brochures, media kits, fact sheets, and other collateral material.
Produce timely graphics and video content that leverages FPWA initiatives and is responsive to breaking news, local politics and community affairs, and national and regional policy and trends.
Develop on-brand digital advertising campaigns across multiple platforms.
Support FPWA digital event execution, live coverage, and post-production of events and webinars.
Design and execute seamless fundraising, advocacy and programmatic campaigns across all digital channels, in collaboration with key staff.
Expertise with measurement tools (Google Analytics, etc.) to track analytics across all channels in order to enhance campaigns, and measure progress toward list growth and engagement.
Translate web and social media analytics into easy-to-understand, insightful and actionable reports to present to stakeholders.
Other duties as assigned.

Requirements

BA degree in journalism, marketing, public / media relations, communications, or related field, and at least three to five years of experience in digital communications including online content development, video editing, email marketing, branding, social media and web analytics.
Highly skilled in graphic and video content creation with knowledge of Canva, Adobe Creative Cloud or similar tools.
Commitment to achieving systemic change that will break through the barriers to success for all New Yorkers.
Comfortable in a high paced, collaborative environment.
Highly organized with keen attention to detail.
Excellent verbal, written, & presentation skills.
Project management experience, including working with stakeholders across teams to assess needs, recommend strategies, set goals and establish and meet deadlines.
Demonstrated success in attracting and engaging new audiences across various platforms and channel.
Strong experience with email marketing systems (i.e. Mailchimp, Constant Contact, etc.) for setting up campaigns and strategic messaging.
Digital Savvy – knowledge of CMS like WordPress, Google Analytics, Microsoft Suite, Basic HTML/CSS coding and troubleshooting experience.
Demonstrated record of developing rapid response advocacy campaigns in partnership with policy and advocacy content experts.
Experience in developing various types of content across digital platforms.
Experience managing a brand's social media presence across multiple platforms, including Facebook, Twitter, LinkedIn, and Instagram.
Strong writing and editing skills; ability to produce original, clear, concise, error-free digital content within tight deadlines; attention to detail.
Self-starter with ability to operate at a hands-on detailed level, take the lead on complicated projects and anticipate strategies through to the end.
Experience with and interest in inclusive, equitable communications that increase the diversity of our audiences.

Benefits

Excellent Benefit Package including medical, dental, vision, life, 403(b) with match and more.
Ample Vacation Time: Four weeks of paid vacation accumulated during the year plus 12 company holidays.
Professional Development: Resources committed to bolster professional and personal growth.
Modern & Flexible Work Environment: Our staff work out of a beautifully designed open workspace with flexible and tech-equipped meeting spaces to support different workstyles, promote team building and collaboration.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital communicationsonline content developmentvideo editingemail marketingbrandingsocial media analyticsgraphic content creationproject managementcontent developmentHTML/CSS coding

Soft Skills

highly organizedattention to detailexcellent verbal skillsexcellent written skillspresentation skillscollaborativeself-starterability to meet deadlinesstrategic thinkinginclusive communication