FPWA

Communications

• Manage and grow FPWA’s digital and social media presence, including on Facebook, Twitter /X, LinkedIn and Instagram accounts, and measure and track their success.
• Drive email strategy and coordination, including adding, retaining, and segmenting subscribers.
• Manage updates and improvements to FPWA’s website via WordPress, delivering content that is fresh, easily digestible and relevant to FPWA’s audiences.
• Liaise across departments on internal communications as needed.
• Write, design, and leverage compelling content across all digital platforms to maximize FPWA’s reach with key audiences.
• Work closely with the Director of Communications & Public Affairs to maintain brand and message consistency across digital media initiatives.
• Design and update one-pagers, campaign materials, general and program brochures, media kits, fact sheets, and other collateral material.
• Produce timely graphics and video content that leverages FPWA initiatives and is responsive to breaking news, local politics and community affairs, and national and regional policy and trends.
• Develop on-brand digital advertising campaigns across multiple platforms.
• Support FPWA digital event execution, live coverage, and post-production of events and webinars.
• Design and execute seamless fundraising, advocacy and programmatic campaigns across all digital channels, in collaboration with key staff.
• Expertise with measurement tools (Google Analytics, etc.) to track analytics across all channels in order to enhance campaigns, and measure progress toward list growth and engagement.
• Translate web and social media analytics into easy-to-understand, insightful and actionable reports to present to stakeholders.
• Other duties as assigned.

Digital Communications Manager