FPT Software

Digital Marketing Executive

FPT Software

full-time

Posted on:

Location Type: Hybrid

Location: Essen • Germany

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About the role

  • Positioning, messaging, and development of go-to-market strategies for our B2B SaaS solution.
  • Conception, support and implementation of digital marketing campaigns for lead generation via social networks (XING, LinkedIn, Facebook and other social networks).
  • Create market, customer and competitor analysis/research on various industries to increase awareness of the company and brand, increase traffic to the company's website and increase conversion rate into leads.
  • Use of various tools (Google Ads, LinkedIn, Facebook).
  • Support and further development of our websites, portals and social media accounts.
  • Further development of varied SEO activities (keyword, image optimization).
  • Creation and coordination of direct marketing campaigns (mailings, newsletters, etc.).
  • Drafting and reviewing creative content, such as emails, social media posts, website content, success stories, etc. for different communication channels.
  • Close cooperation with web designers and developers to improve UX.
  • Tracking of online performance and derivation of measures by web analytics tools (Google Analytics, webTrends etc.).
  • Stay up to date on new digital tools and platforms, digital marketing trends, and new technologies, and share insights with the team.
  • Support of sales and account managers and other marketing activities as required.
  • Work closely with our marketing team in Vietnam.

Requirements

  • Bachelor’s degree in marketing, business, or related field, or equivalent experience.
  • Min. 4 years of experience in CRM, lifecycle marketing, or email/SMS marketing in e-commerce or DTC.
  • Hands-on experience with ESP/SMS platforms (e.g., Klaviyo, Attentive).
  • Demonstrated ability to extract data-driven creative insights and translate them into design and messaging optimizations that directly improve retention outcomes.
  • Ability to thrive in both strategic and tactical execution.
  • Strong analytical skills, with comfort using data to inform decisions and feedback.
  • Experience evaluating and managing CRM technology platforms; interest in leveraging AI-driven solutions for personalization and efficiency.
  • Excellent communication skills for cross-functional and creative collaboration.
  • Strong organizational skills and attention to detail.
  • Familiarity with platforms like Global-e for cross-border commerce is a plus.
  • Several years of professional experience in Germany (at least three years) and preferably Vietnam or Asia.
  • Travel to marketing events within Germany and Europe.
Benefits
  • Attractive compensation package with annual bonus payment
  • 30 days holiday
  • We keep you mobile with the Deutschlandticket
  • Corporate benefits offers
  • Modern workplace in contemporary offices as well as the possibility of mobile working.
  • Pleasant working environment with flat hierarchies and experienced teams
  • Diverse career opportunities through a comprehensive range of further training courses
  • Company pension scheme (employer-financed)
  • Diverse corporate events
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketinglead generationSEOCRMlifecycle marketingemail marketingdata analysiscontent creationUX improvementmarket analysis
Soft Skills
analytical skillscommunication skillsorganizational skillscollaborationstrategic thinkingtactical executionattention to detailcreativityinsight generationadaptability
Certifications
Bachelor’s degree in marketingBachelor’s degree in businessequivalent experience