Digital Marketing Manager
Fox Communities Credit Union
full-time
Posted on:
Location Type: Office
Location: Appleton • Wisconsin • United States
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Tech Stack
About the role
- Promoting and upholding the Fox Purpose, Mission, Vision, and Values
- Leading the credit union’s digital marketing strategy focusing on an omni channel experience
- Optimizing digital marketing channels by turning analytics into insights, and insights into action plans to prioritize workload and ensure efficient execution
- Increasing efficiency and improving performance of digital marketing channels for member and prospect engagement, including pilot engagements and advancing into standardized execution
- Onboarding new digital marketing platforms and channels, such as a CRM, to make sure credit union’s digital growth goals are met
- Understanding and optimizing member path to purchase, prioritizing prospect and member acquisition engagements
- Helping capture and implement user experience (UX) design improvements to increase engagement and conversions across all digital marketing channels
- Partnering with external digital marketing vendors to maximize paid and digital advertising efforts
- Staying current on emerging digital marketing and industry trends, advancing the credit union’s digital marketing capabilities
- Defining KPIs for digital marketing channels and campaigns to enable performance monitoring and continuous improvement
- Managing and prioritizing projects for Sr. Digital Marketing Specialist
- Work with marketing leadership to set and optimize digital marketing budget
Requirements
- Bachelor’s degree in Marketing, Advertising, Communication, or similar field
- Five or more years of similar or related experience
- Proven success in omni channel planning and execution with multiple stakeholders
- Familiarity with UX principles, SEO/GEO optimization, and paid media strategies
- Experience with path-to-purchase mapping and funnel optimization
- Proficiency in CRM, marketing automation, and other digital marketing tools
- Experience managing people is a plus
- Experience in financial services or credit union industry is a plus
- Ability to define KPIs, interpret data, and turn insights into action
- Strong interpersonal and communication skills
- Self-motivated, detail-oriented, and organized
- Highly motivated and adaptable, with the ability to spot and understand trends and recommend how to react to them
- Ability to prioritize, multi-task, and meet deadlines
- Possess enthusiasm for the mission of FCCU and the communities served
Benefits
- medical
- dental
- vision
- life
- short term and long-term disability insurance
- 401k (Roth and Traditional), which includes company contributions including match
- paid time off
- caregiver leave
- Paid Volunteer Time Off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketing strategyomni channel experienceanalyticsuser experience (UX) designSEOGEO optimizationpath-to-purchase mappingfunnel optimizationKPI definitionmarketing automation
Soft Skills
interpersonal skillscommunication skillsself-motivateddetail-orientedorganizedhighly motivatedadaptableability to prioritizemulti-taskingmeeting deadlines