FourFront

Performance Marketing

• Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify
• Build campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issues
• Analyze performance data to identify insights, diagnose problems, and recommend strategic changes
• Forecast budgets and expected outcomes; manage pacing and efficiency
• Stay current on platform changes and emerging opportunities, including new advertising channels
• Serve as the paid advertising expert on client calls
• Lead reporting conversations that go beyond numbers to explain why performance changed and what comes next
• Confidently answer client questions in real time, using data to support recommendations
• Communicate clearly and concisely—without rambling, deflecting, or hiding behind metrics
• Build trust with clients who are curious, sophisticated, and sometimes under pressure
• Manage and oversee freelance paid media specialists across platforms
• Set clear expectations for responsiveness, quality, and deliverables
• Review work, provide feedback, and hold freelancers accountable while maintaining productive relationships
• Identify, vet, onboard, and manage new freelancers as needed
• Ensure consistency in execution, reporting, and client experience across accounts
• Work closely with FourFront’s SEO teams to ensure paid advertising efforts align with broader digital strategy and business goals
• Partner with internal teams and freelancers to ensure insights, reporting, and initiatives feel connected and not siloed
• Use cross-channel data and insights to inform paid strategy and help clients understand how paid advertising supports and amplifies other marketing efforts
• Contribute to a cohesive client experience where recommendations across channels reinforce one another
• Help refine processes, templates, and standards for campaign management and reporting
• Partner with Project Managers and Analytics to improve visibility into performance
• Contribute to the evolution of FourFront’s paid advertising approach and differentiation
• Support long-term growth of the paid advertising service, including potential future in-house expansion

Paid Advertising Lead